Grocery market in Ghana
The Ghanaian Grocery eCommerce market is predicted to reach US$43.2 million by 2024 and accounts for 5.6% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.5%, resulting in a projected market volume of US$91.1 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Water market in Ghana
The Ghanaian Water eCommerce market is predicted to reach US$1.0 million by 2024 and accounts for 17.4% of the Non-Alcoholic Beverages eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 25.8%, resulting in a projected market volume of US$2.4 million by 2028. The Water eCommerce market is a sub-market of the Non-Alcoholic Beverages market. Further categories within the Non-Alcoholic Beverages market are: Hot Drinks, Juices, and Other Non-Alcoholic Beverages.
eCommerce revenue development in the Water market in Ghana
eCommerce revenue growth in the Water market in Ghana
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 46.2 | 3.9 | 6.8 | 99.4 | 6.8 | 21.4 | 37.6 | 90.2 |
Market definition
Definition of the Water market within the Grocery market
Market definition: Grocery > Beverages > Non-Alcoholic Beverages > Water The category Water includes the online trade of water (e.g. mineral water, sparkling water, still water), flavored water and enhanced water (e.g. with vitamins, electrolytes). This category does not cover distilled water and medical or sterile water. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Water (e.g. mineral water, sparkling water, still water)
- Flavored water
- Enhanced water (e.g. with vitamins, electrolytes)
Out-of-scope
- Distilled water
- Medical or sterile water
Market comparison
The Ghanaian Water market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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- Other Alcoholic Beverages *
- Juices *
- Nuts & Dried Fruits *
- Other Food Cupboard *
- Chilled Food *
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- Frozen Ready Meals *
- Frozen Vegetables *
- Other Frozen Food *
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