Grocery market in Ghana
The Ghanaian Grocery eCommerce market is predicted to reach US$43.2 million by 2024 and accounts for 5.6% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.5%, resulting in a projected market volume of US$91.1 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Meal Kits market in Ghana
The Ghanaian Meal Kits eCommerce market is predicted to reach US$1.4 million by 2024 and accounts for 5.4% of the Food eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.8%, resulting in a projected market volume of US$2.7 million by 2028. The Meal Kits eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Baked Goods, Food Cupboard, Fresh Food, and Frozen Food.
eCommerce revenue development in the Meal Kits market in Ghana
eCommerce revenue growth in the Meal Kits market in Ghana
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 55.1 | 44.1 | 99.7 | 62.6 | 2.6 | 94.9 | 1.3 | 99.2 |
Market definition
Definition of the Meal Kits market within the Grocery market
Market definition: Grocery > Food > Meal Kits Meal Kits provide all the ingredients and recipes needed to prepare a complete meal. This category does not cover recipe books and ready meals. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Meal kits provide all the ingredients and recipes needed to prepare a complete meal
Out-of-scope
- Recipe books
- Ready meals
Market comparison
The Ghanaian Meal Kits market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Alcoholic Beverages *
- Juices *
- Nuts & Dried Fruits *
- Other Food Cupboard *
- Chilled Food *
- Other Fresh Food *
- Frozen Ready Meals *
- Frozen Vegetables *
- Other Frozen Food *
* Not available for the selected country