Fashion market in Kenya
The Kenyan Fashion eCommerce market is predicted to reach US$127.4 million by 2024 and accounts for 19.2% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.1%, resulting in a projected market volume of US$187.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Belts market in Kenya
The Kenyan Belts eCommerce market is predicted to reach US$1.0 million by 2024 and accounts for 18.8% of the Fashion Accessories eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.1%, resulting in a projected market volume of US$1.5 million by 2028. The Belts eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Headwear, Other Accessories, Scarves & Shawls, Sunglasses, and Wallets & Purses.
eCommerce revenue development in the Belts market in Kenya
eCommerce revenue growth in the Belts market in Kenya
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 2.0 | 67.4 | 65.4 | 27.8 | 68.0 | 56.1 | 3.7 | 51.8 |
Market definition
Definition of the Belts market within the Fashion market
Market definition: Fashion > Bags & Accessories > Fashion Accessories > Belts The category Belts includes the online trade of belts (e.g. leather belts, chain belts, western belts). This category does not cover tool belts. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Belts (e.g. leather belts, chain belts, western belts)
Out-of-scope
- Tool belts
Market comparison
The Kenyan Belts market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Scarves & Shawls *
- Other Accessories *
- Other Jewelry & Watches *
- Other Luggage & Bags *
* Not available for the selected country