Fashion market in Kenya

The Kenyan Fashion eCommerce market is predicted to reach US$146.6 million by 2024 and accounts for 19.2% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.3%, resulting in a projected market volume of US$224.7 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Dresses & Skirts market in Kenya

The Kenyan Dresses & Skirts eCommerce market is predicted to reach US$14.2 million by 2024 and accounts for 16.8% of the Apparel eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.5%, resulting in a projected market volume of US$17.5 million by 2028. The Dresses & Skirts eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.

eCommerce revenue development in the Dresses & Skirts market in Kenya

in million US$

Chart

Bar chart with 8 bars.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 7.71985317240791e-8 to 6.642320116935989e-7.
End of interactive chart.

eCommerce revenue growth in the Dresses & Skirts market in Kenya

in %

Chart

Line chart with 8 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.020868783871492047 to 0.858744450179884.
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Net eCommerce revenue split by sub-category

in %

Chart

Bar chart with 5 data series.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.50512388406381 to 4.1417447613145.
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20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)47.123.420.82.177.641.413.585.9

Market definition

Definition of the Dresses & Skirts market within the Fashion market

Market definition: Fashion > Apparel > Dresses & Skirts The category Dresses & Skirts includes the online trade of dresses (e.g. sundresses, cocktail dresses, evening gowns) and skirts (e.g. pencil skirts, mini skirts, a-line skirts). This category does not cover skorts and wedding dresses. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Dresses (e.g. sundresses, cocktail dresses, evening gowns)
  • Skirts (e.g. pencil skirts, mini skirts, A-line skirts)

Out-of-scope

  • Skorts
  • Wedding dresses

Market comparison

The Kenyan Dresses & Skirts market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Chart

Bubble chart with 5 data series. Bubble charts are scatter charts where each data point also has a size value.
The chart has 1 X axis displaying Online Share. Data ranges from 0.11997289128565614 to 0.9961751296551462.
The chart has 1 Y axis displaying Revenue Growth. Data ranges from 0.00498509710798567 to 0.7753455310054247.
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