Fashion market in Kenya

Market development

eCommerce revenue development in the Sandals market in Kenya

The Kenyan Sandals eCommerce market is predicted to reach US$8.2 million by 2024 and accounts for 20.8% of the Footwear eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.7%, resulting in a projected market volume of US$13.2 million by 2028. The Sandals eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Active Footwear, Boots, Flat Shoes, High Heels & Pumps, and Other Footwear.

eCommerce revenue development in the Sandals market in Kenya

in million US$

eCommerce revenue growth in the Sandals market in Kenya

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)97.420.415.260.768.199.162.317.6

Online share

eCommerce online share of the total Sandals market in Kenya

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Kenyan Sandals retail market, the online share is 27.5% and will decrease by an average of 19.2% to 11.7% by 2027.

eCommerce online share of the total Sandals market in Kenya

in %
20202021202220232024202520262027
Online share (in %)59.4%79.9%9.4%12.2%75.0%68.9%99.8%31.5%

Market definition

Definition of the Sandals market within the Fashion market

Market definition: Fashion > Footwear > Sandals The category Sandals includes the online trade of sandals (e.g. slide sandals, slingback sandals, t-strap sandals), flipflops and espadrilles. This category does not cover house slippers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sandals (e.g. slide sandals, slingback sandals, t-strap sandals)
  • Flipflops
  • Espadrilles

Out-of-scope

  • House slippers