Fashion market in Kenya
The Kenyan Fashion eCommerce market is predicted to reach US$166.4 million by 2025 and accounts for 18.8% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 9.9%, resulting in a projected market volume of US$242.5 million by 2029. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Sweaters market in Kenya
The Kenyan Sweaters eCommerce market is predicted to reach US$6.2 million by 2025 and accounts for 6.5% of the Apparel eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 17.0%, resulting in a projected market volume of US$11.6 million by 2029. The Sweaters eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.
eCommerce revenue development in the Sweaters market in Kenya
eCommerce revenue growth in the Sweaters market in Kenya
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 13.2 | 59.1 | 49.7 | 14.2 | 90.8 | 76.2 | 83.9 | 5.2 |
Market definition
Definition of the Sweaters market within the Fashion market
Market definition: Fashion > Apparel > Sweaters The category Sweaters includes the online trade of hoodies (e.g. pullover hoodies, zip-up hoodies), sweaters (e.g. crewneck sweaters, turtleneck sweaters, cardigans) and longsleeves (e.g. long-sleeve t-shirts, henley shirts). This category does not cover t-shirts, shirts or blouses. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Hoodies (e.g. pullover hoodies, zip-up hoodies)
- Sweaters (e.g. crewneck sweaters, turtleneck sweaters, cardigans)
- Longsleeves (e.g. long-sleeve t-shirts, henley shirts)
Out-of-scope
- T-shirts
- Shirts
- Blouses
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- Scarves & Shawls *
- Other Accessories *
- Other Jewelry & Watches *
- Other Luggage & Bags *
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