Fashion market in Kenya
The Kenyan Fashion eCommerce market is predicted to reach US$127.4 million by 2024 and accounts for 19.2% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.1%, resulting in a projected market volume of US$187.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Jackets, Coats & Anoraks market in Kenya
The Kenyan Jackets, Coats & Anoraks eCommerce market is predicted to reach US$10.0 million by 2024 and accounts for 13.5% of the Apparel eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.2%, resulting in a projected market volume of US$17.5 million by 2028. The Jackets, Coats & Anoraks eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.
eCommerce revenue development in the Jackets, Coats & Anoraks market in Kenya
eCommerce revenue growth in the Jackets, Coats & Anoraks market in Kenya
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 91.7 | 78.7 | 58.1 | 62.4 | 41.3 | 94.9 | 39.8 | 36.7 |
Market definition
Definition of the Jackets, Coats & Anoraks market within the Fashion market
Market definition: Fashion > Apparel > Jackets, Coats & Anoraks The category Jackets, Coats & Anoraks includes the online trade of jackets (e.g. raincoats, softshell jackets, leather jackets), coats (e.g. winter coats, parkas, trench coats) and anoraks. This category does not cover sweatshirt jackets, cardigans or workwear jackets. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Jackets (e.g. raincoats, softshell jackets, leather jackets)
- Coats (e.g. winter coats, parkas, trench coats)
- Anoraks
Out-of-scope
- Sweatshirt jackets
- Cardigans
- Workwear jackets
Market comparison
The Kenyan Jackets, Coats & Anoraks market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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