Fashion market in Kenya

Market development

eCommerce revenue development in the Jackets, Coats & Anoraks market in Kenya

The Kenyan Jackets, Coats & Anoraks eCommerce market is predicted to reach US$12.0 million by 2024 and accounts for 13.5% of the Apparel eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.2%, resulting in a projected market volume of US$21.1 million by 2028. The Jackets, Coats & Anoraks eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.

eCommerce revenue development in the Jackets, Coats & Anoraks market in Kenya

in million US$

eCommerce revenue growth in the Jackets, Coats & Anoraks market in Kenya

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)22.320.638.398.917.47.582.037.1

Online share

eCommerce online share of the total Jackets, Coats & Anoraks market in Kenya

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Kenyan Jackets, Coats & Anoraks retail market, the online share is 2.1% and will increase by an average of 54.9% to 12.1% by 2027.

eCommerce online share of the total Jackets, Coats & Anoraks market in Kenya

in %
20202021202220232024202520262027
Online share (in %)34.3%65.3%2.2%77.5%16.4%63.4%55.8%3.8%

Market definition

Definition of the Jackets, Coats & Anoraks market within the Fashion market

Market definition: Fashion > Apparel > Jackets, Coats & Anoraks The category Jackets, Coats & Anoraks includes the online trade of jackets (e.g. raincoats, softshell jackets, leather jackets), coats (e.g. winter coats, parkas, trench coats) and anoraks. This category does not cover sweatshirt jackets, cardigans or workwear jackets. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Jackets (e.g. raincoats, softshell jackets, leather jackets)
  • Coats (e.g. winter coats, parkas, trench coats)
  • Anoraks

Out-of-scope

  • Sweatshirt jackets
  • Cardigans
  • Workwear jackets