Fashion market in Kenya

The Kenyan Fashion eCommerce market is predicted to reach US$1,250.9 million by 2023 and accounts for 38.6% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.7%, resulting in a projected market volume of US$1,505.1 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Dresses & Skirts (children) market in Kenya

The Kenyan Dresses & Skirts (children) eCommerce market is predicted to reach US$16.8 million by 2023 and accounts for 6.1% of the Children's Apparel eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.6%, resulting in a projected market volume of US$20.2 million by 2027. The Dresses & Skirts (children) eCommerce market is a sub-market of the Children's Apparel market. Further categories within the Children's Apparel market are: Blazers (children), Coats & Jackets (children), Jerseys, Sweatshirts & Pullovers (children), Night & Underwear (children), Shirts & Blouses (children), Socks (children), Sports & Swimwear (children), Suits & Ensembles (children), T-Shirts (children), Tights & Leggings (children), and Trousers (children).

eCommerce revenue development in the Dresses & Skirts (children) market in Kenya

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV (in US$) 71.5 30.2 45.2 66.8 82.9 13.8 23.1 31.7
CVR (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV: Average Order Value CVR: Conversion Rate