Fashion market in Kenya
The Kenyan Fashion eCommerce market is predicted to reach US$1,250.9 million by 2023 and accounts for 38.6% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.7%, resulting in a projected market volume of US$1,505.1 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Market development
eCommerce revenue development in the Dresses & Skirts (children) market in Kenya
The Kenyan Dresses & Skirts (children) eCommerce market is predicted to reach US$16.8 million by 2023 and accounts for 6.1% of the Children's Apparel eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.6%, resulting in a projected market volume of US$20.2 million by 2027. The Dresses & Skirts (children) eCommerce market is a sub-market of the Children's Apparel market. Further categories within the Children's Apparel market are: Blazers (children), Coats & Jackets (children), Jerseys, Sweatshirts & Pullovers (children), Night & Underwear (children), Shirts & Blouses (children), Socks (children), Sports & Swimwear (children), Suits & Ensembles (children), T-Shirts (children), Tights & Leggings (children), and Trousers (children).
eCommerce revenue development in the Dresses & Skirts (children) market in Kenya
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 80.9 | 87.3 | 32.0 | 32.4 | 73.6 | 37.7 | 0.1 | 75.1 |
| AOV (in US$) | 71.5 | 30.2 | 45.2 | 66.8 | 82.9 | 13.8 | 23.1 | 31.7 |
| CVR (in %) | 80.9 | 87.3 | 32.0 | 32.4 | 73.6 | 37.7 | 0.1 | 75.1 |
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- Socks (children) *
- Tights & Leggings (children) *
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- Socks (men) *
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- Eyewear *
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- Luxury Eyewear *
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- Luxury Jewelry *
- Luxury Watches *
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- Luxury Footwear *
- Other Footwear *
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