Electronics market in Pakistan
The Pakistani Electronics eCommerce market is predicted to reach US$674.2 million by 2024 and accounts for 23.1% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.6%, resulting in a projected market volume of US$1,009.2 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Cases & Accessories market in Pakistan
The Pakistani Cases & Accessories eCommerce market is predicted to reach US$3.8 million by 2024 and accounts for 1.9% of the Smartphones eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.7%, resulting in a projected market volume of US$6.3 million by 2028. The Cases & Accessories eCommerce market is a sub-market of the Smartphones market. Further categories within the Smartphones market are: Smartphone Devices.
eCommerce revenue development in the Cases & Accessories market in Pakistan
eCommerce revenue growth in the Cases & Accessories market in Pakistan
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 18.7 | 61.9 | 8.5 | 0.3 | 51.7 | 77.0 | 64.4 | 40.6 |
Market definition
Definition of the Cases & Accessories market within the Electronics market
Market definition: Electronics > Consumer Electronics > Telecommunications > Smartphones > Cases & Accessories The category Cases & Accessories includes the online trade of phone cases and covers, screen protectors and chargers and charging accessories (e.g. all adapters, wireless chargers, portable power banks). This category does not cover smartphone devices (e.g. iphone, samsung galaxy, xiaomi redmi) and headphones and earbuds. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Phone cases and covers
- Screen protectors
- Chargers and charging Accessories (e.g. all adapters, wireless chargers, portable power banks)
Out-of-scope
- Smartphone Devices (e.g. iPhone, Samsung Galaxy, Xiaomi Redmi)
- Headphones and earbuds
Market comparison
The Pakistani Cases & Accessories market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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