Electronics market in Pakistan

The Pakistani Electronics eCommerce market is predicted to reach US$674.2 million by 2024 and accounts for 23.1% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.6%, resulting in a projected market volume of US$1,009.2 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Game Console Devices market in Pakistan

The Pakistani Game Console Devices eCommerce market is predicted to reach US$9.2 million by 2024 and accounts for 82.8% of the Game Consoles eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.7%, resulting in a projected market volume of US$17.7 million by 2028. The Game Console Devices eCommerce market is a sub-market of the Game Consoles market. Further categories within the Game Consoles market are: Game Console Accessories.

eCommerce revenue development in the Game Console Devices market in Pakistan

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Game Console Devices market in Pakistan

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)50.087.043.168.384.445.666.213.1

Market definition

Definition of the Game Console Devices market within the Electronics market

Market definition: Electronics > Consumer Electronics > Game Consoles > Game Console Devices The category Game Console Devices includes the online trade of home game consoles (e.g. playstation, xbox, wii) and portable game consoles (e.g. nintendo switch, playstation vita). This category does not cover console accessories (e.g. controllers, racing wheels). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Home game consoles (e.g. PlayStation, XBox, Wii)
  • Portable game consoles (e.g. Nintendo Switch, PlayStation Vita)

Out-of-scope

  • Console accessories (e.g. controllers, racing wheels)

Market comparison

The Pakistani Game Console Devices market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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