Electronics market in Pakistan

The Pakistani Electronics eCommerce market is predicted to reach US$777.0 million by 2024 and accounts for 23.9% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.6%, resulting in a projected market volume of US$1,162.5 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Other Cameras market in Pakistan

The Pakistani Other Cameras eCommerce market is predicted to reach US$0.3 million by 2024 and accounts for 1.4% of the Cameras eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.0%, resulting in a projected market volume of US$0.4 million by 2028. The Other Cameras eCommerce market is a sub-market of the Cameras market. Further categories within the Cameras market are: Action Cameras, Camera Lenses, and Digital Cameras.

eCommerce revenue development in the Other Cameras market in Pakistan

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Cameras market in Pakistan

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)95.654.473.188.534.38.899.981.7

Market definition

Definition of the Other Cameras market within the Electronics market

Market definition: Electronics > Consumer Electronics > Cameras > Other Cameras The category Other Cameras includes the online trade of other cameras (e.g. analog cameras, instant cameras, film cameras), camera accessories (e.g. camera bags, camera batteries and chargers, tripods, monopods, camera straps), lens accessories (e.g. lens adapters and mounts, lens caps and hoods, lens cloths), and more. This category does not cover digital cameras, lenses or action cameras. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Other cameras (e.g. analog cameras, instant cameras, film cameras)
  • Camera accessories (e.g. camera bags, camera batteries and chargers, tripods, monopods, camera straps)
  • Lens accessories (e.g. lens adapters and mounts, lens caps and hoods, lens cloths)
  • Action camera accessories (e.g. mounts and adhesive pads, protective cases and housings, camera straps and harnesses)
  • Camera flashes and lighting equipment
  • Digital photo frames
  • Camera memory cards and storage

Out-of-scope

  • Digital cameras
  • Lenses
  • Action cameras
  • Drones
  • Camera software and apps

Market comparison

The Pakistani Other Cameras market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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