Electronics market in Pakistan
The Pakistani Electronics eCommerce market is predicted to reach US$674.2 million by 2024 and accounts for 23.1% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.6%, resulting in a projected market volume of US$1,009.2 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Smartphone Devices market in Pakistan
The Pakistani Smartphone Devices eCommerce market is predicted to reach US$196.1 million by 2024 and accounts for 98.1% of the Smartphones eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.1%, resulting in a projected market volume of US$298.3 million by 2028. The Smartphone Devices eCommerce market is a sub-market of the Smartphones market. Further categories within the Smartphones market are: Cases & Accessories.
eCommerce revenue development in the Smartphone Devices market in Pakistan
eCommerce revenue growth in the Smartphone Devices market in Pakistan
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 10.9 | 41.6 | 4.7 | 76.7 | 58.7 | 32.0 | 71.2 | 28.8 |
Market definition
Definition of the Smartphone Devices market within the Electronics market
Market definition: Electronics > Consumer Electronics > Telecommunications > Smartphones > Smartphone Devices The category Smartphone Devices includes the online trade of smartphone devices (e.g. iphone, samsung galaxy, xiaomi redmi) and refurbished and pre-owned phones. This category does not cover smartphone cases and accessories (e.g. phone cases and covers, screen protectors) and phones (e.g. landline phones, cordless phones, fritz phones). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Smartphone devices (e.g. iPhone, Samsung Galaxy, Xiaomi Redmi)
- Refurbished and pre-owned phones
Out-of-scope
- Smartphone cases and accessories (e.g. phone cases and covers, screen protectors)
- Phones (e.g. landline phones, cordless phones, fritz phones)
Market comparison
The Pakistani Smartphone Devices market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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