Electronics market in Pakistan

The Pakistani Electronics eCommerce market is predicted to reach US$674.2 million by 2024 and accounts for 23.1% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.6%, resulting in a projected market volume of US$1,009.2 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Other Computing market in Pakistan

The Pakistani Other Computing eCommerce market is predicted to reach US$7.2 million by 2024 and accounts for 8.1% of the Computing eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.6%, resulting in a projected market volume of US$10.0 million by 2028. The Other Computing eCommerce market is a sub-market of the Computing market. Further categories within the Computing market are: Desktop PCs, Monitors, Notebooks & Laptops, and Tablets.

eCommerce revenue development in the Other Computing market in Pakistan

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Computing market in Pakistan

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)70.699.278.882.234.871.238.671.3

Market definition

Definition of the Other Computing market within the Electronics market

Market definition: Electronics > Consumer Electronics > Computing > Other Computing The category Other Computing includes the online trade of computer hardware components (e.g. graphic cards, sound cards, motherboards), data storage devices (e.g. HDD, SSD, memory sticks, memory cards), computer peripherals (e.g. keyboards, mice, webcams), and more. This category does not cover mobile contracts and tariffs, set-up and installation services or software. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Computer hardware components (e.g. graphic cards, sound cards, motherboards)
  • Data storage devices (e.g. HDD, SSD, Memory Sticks, Memory Cards)
  • Computer peripherals (e.g. keyboards, mice, webcams)
  • Networking equipment (e.g. routers, switches, network adapters)
  • Cables and adapters (e.g. ethernet cables, USB cables, CAT 6)
  • Computer, laptop and tablet accessoires (cases, charger, docking stations, screen protectors, stylus pens)

Out-of-scope

  • Mobile contracts and tariffs
  • Set-up and installation services
  • Software
  • Computer security products

Market comparison

The Pakistani Other Computing market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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