Electronics & Media market in Pakistan

The Pakistani Electronics & Media eCommerce market is predicted to reach US$2,170.4 million by 2023 and accounts for 34.1% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.3%, resulting in a projected market volume of US$2,663.5 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.

Market development

eCommerce revenue development in the Laptops & Tablets market in Pakistan

The Pakistani Laptops & Tablets eCommerce market is predicted to reach US$178.4 million by 2023 and accounts for 56.2% of the Computing eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.1%, resulting in a projected market volume of US$226.1 million by 2027. The Laptops & Tablets eCommerce market is a sub-market of the Computing market. Further categories within the Computing market are: Desktop PCs, Keyboards, PC Monitors & Projectors, Printers & Copiers, and Storage Units.

eCommerce revenue development in the Laptops & Tablets market in Pakistan

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV (in US$) 71.5 30.2 45.2 66.8 82.9 13.8 23.1 31.7
CVR (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV: Average Order Value CVR: Conversion Rate