Furniture & Appliances market in Pakistan

The Pakistani Furniture & Appliances eCommerce market is predicted to reach US$1,831.5 million by 2023 and accounts for 28.8% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.5%, resulting in a projected market volume of US$2,538.4 million by 2027. Within the Furniture & Appliances market ecommerceDB considers the following two sub-markets: Household Appliances and Furniture & Homeware.

Market development

eCommerce revenue development in the Microwave Ovens market in Pakistan

The Pakistani Microwave Ovens eCommerce market is predicted to reach US$7.4 million by 2023 and accounts for 1.6% of the Small Appliances eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.1%, resulting in a projected market volume of US$10.2 million by 2027. The Microwave Ovens eCommerce market is a sub-market of the Small Appliances market. Further categories within the Small Appliances market are: Coffee Machines, Electric Kettles, Grills & Roasters, Hair Clippers, Hair Dryers, Irons, Small Kitchen Appliances, Toasters, and Vacuum Cleaners.

eCommerce revenue development in the Microwave Ovens market in Pakistan

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 65.6 69.2 24.1 54.6 90.2 5.9 76.7 32.0
AOV (in US$) 94.3 25.9 86.5 48.3 97.8 6.0 3.0 74.4
CVR (in %) 65.6 69.2 24.1 54.6 90.2 5.9 76.7 32.0
AOV: Average Order Value CVR: Conversion Rate

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