Furniture & Appliances market in Pakistan

The Pakistani Furniture & Appliances eCommerce market is predicted to reach US$1,831.5 million by 2023 and accounts for 28.8% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.5%, resulting in a projected market volume of US$2,538.4 million by 2027. Within the Furniture & Appliances market ecommerceDB considers the following two sub-markets: Household Appliances and Furniture & Homeware.

Market development

eCommerce revenue development in the Small Appliances market in Pakistan

The Pakistani Small Appliances eCommerce market is predicted to reach US$473.9 million by 2023 and accounts for 27.5% of the Household Appliances eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.5%, resulting in a projected market volume of US$656.0 million by 2027. The Small Appliances eCommerce market is a sub-market of the Household Appliances market. Further categories within the Household Appliances market are: Major Appliances, and Other Household Appliances.

eCommerce revenue development in the Small Appliances market in Pakistan

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 69.5 40.3 50.8 46.8 44.6 13.1 41.7 85.5
AOV (in US$) 94.7 38.6 25.4 51.7 85.3 46.9 51.5 66.1
CVR (in %) 69.5 40.3 50.8 46.8 44.6 13.1 41.7 85.5
AOV: Average Order Value CVR: Conversion Rate

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