Global Furniture & Appliances market
The global Furniture & Appliances eCommerce market is expected to increase over the next years. It is predicted to reach US$492,346.6 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.0%. ecommerceDB considers the following two sub-markets within the Furniture & Appliances market: Household Appliances and Furniture & Homeware. Household Appliances is the largest sub-market and accounts for 50.4% of the global Furniture & Appliances market.
Market development
eCommerce revenue development in the global Furniture & Appliances market
The global Furniture & Appliances eCommerce market is expected to increase over the next years. It is predicted to reach US$492,346.6 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.0%. ecommerceDB considers the following two sub-markets within the Furniture & Appliances market: Household Appliances and Furniture & Homeware. Household Appliances is the largest sub-market and accounts for 50.4% of the global Furniture & Appliances market.
eCommerce revenue development in the global Furniture & Appliances market
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 59.2 | 78.5 | 32.3 | 24.6 | 55.7 | 12.1 | 12.6 | 75.2 |
| AOV (in US$) | 13.4 | 32.7 | 13.6 | 2.7 | 61.4 | 60.7 | 95.5 | 36.8 |
| CVR (in %) | 59.2 | 78.5 | 32.3 | 24.6 | 55.7 | 12.1 | 12.6 | 75.2 |
Top stores
Top five Furniture & Appliances online stores worldwide by net sales 2021
With sales in the global Furniture & Appliances market, jd.com generated a revenue of US$26,197.8 million in 2021, which means it is the leading online store in this market. In second place is amazon.com with a revenue of US$18,342.7 million, followed by homedepot.com with a revenue of US$12,502.9 million. Altogether, the top three online stores account for a market share of about 30.0% within the top 100 stores of the given market. The global Furniture & Appliances ranking is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Furniture & Appliances.
eCommerce net sales generated in the Furniture & Appliances market in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
See further stores
Market definition
Definition of the Furniture & Appliances market
Market definition: Furniture & Appliances The category Furniture & Appliances is comprised of the digital sale of furniture, kitchens and household goods (e.g. kitchen accessories, bathroom accessories and home textiles), as well as electronic household appliances (e.g. washing machines, dishwashers and coffee machines) for the private end user (B2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Furniture
- Household goods (e.g. kitchen accessories, bathroom accessories and home textiles)
- Electronic household appliances (e.g. washing machines, dishwashers and coffee machines)
- Kitchens
Out-of-scope
- Baths, sinks, faucets, and other unmovable objects
- Consumer electronics
- Fans, fan heaters, and air conditioners
- Other household textiles
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