Electronics market in South Africa
Market development
eCommerce revenue development in the Audio market in South Africa
The South African Audio eCommerce market is predicted to reach US$87.9 million by 2024 and accounts for 10.8% of the Consumer Electronics eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.9%, resulting in a projected market volume of US$106.2 million by 2028. The Audio eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Cameras, Computing, Fitness Trackers, Game Consoles, Other Consumer Electronics, Printers & Scanners, TV & Video, and Telecommunications.
eCommerce revenue development in the Audio market in South Africa
eCommerce revenue growth in the Audio market in South Africa
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 65.1 | 15.4 | 55.4 | 89.3 | 47.0 | 63.9 | 97.8 | 38.0 |
Market definition
Definition of the Audio market within the Electronics market
Market definition: Electronics > Consumer Electronics > Audio The category Audio includes the online trade of headphones (e.g. over-ear headphones, on-ear headphones, in-ear headphones), loudspeakers (e.g. bluetooth loudspeakers, hifi loudspeakers) and hifi equipment (e.g. stereo systems, compact systems, audio home systems). This category does not cover car multimedia (e.g. car stereos, car audio systems, bluetooth car kits) and streaming services or subscriptions. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Headphones (e.g. over-ear headphones, on-ear headphones, in-ear headphones)
- Loudspeakers (e.g. bluetooth loudspeakers, hifi loudspeakers)
- Hifi equipment (e.g. stereo systems, compact systems, audio home systems)
Out-of-scope
- Car multimedia (e.g. car stereos, car audio systems, bluetooth car kits)
- Streaming services or subscriptions
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