Electronics market in South Africa

The South African Electronics eCommerce market is predicted to reach US$1,203.6 million by 2024 and accounts for 26.0% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.1%, resulting in a projected market volume of US$1,968.4 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Digital Cameras market in South Africa

The South African Digital Cameras eCommerce market is predicted to reach US$33.0 million by 2024 and accounts for 44.3% of the Cameras eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.7%, resulting in a projected market volume of US$34.0 million by 2028. The Digital Cameras eCommerce market is a sub-market of the Cameras market. Further categories within the Cameras market are: Action Cameras, Camera Lenses, and Other Cameras.

eCommerce revenue development in the Digital Cameras market in South Africa

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Digital Cameras market in South Africa

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)60.917.930.028.046.236.040.098.8

Online share

eCommerce online share of the total Digital Cameras market in South Africa

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the South African Digital Cameras retail market, the online share is 26.0% and will increase by an average of 15.6% to 46.3% by 2028.

eCommerce online share of the total Digital Cameras market in South Africa

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)94.3%42.6%3.4%55.3%85.4%59.2%77.6%39.3%

Market definition

Definition of the Digital Cameras market within the Electronics market

Market definition: Electronics > Consumer Electronics > Cameras > Digital Cameras The category Digital Cameras includes the online trade of compact digital cameras, slr cameras, mirrorless cameras, and more. This category does not cover lenses (e.g. interchangeable camera lenses, specialty lenses), action cameras (e.g. gopro, dji, insta360) or camera accessories (e.g. camera bags, camera batteries and chargers, tripods, monopods, camera straps). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Compact digital cameras
  • SLR cameras
  • Mirrorless cameras
  • Bridge cameras

Out-of-scope

  • Lenses (e.g. interchangeable camera lenses, specialty lenses)
  • Action cameras (e.g. GoPro, DJI, Insta360)
  • Camera accessories (e.g. Camera Bags, Camera Batteries and Chargers, Tripods, Monopods, Camera Straps)
  • Camera flashes and lighting equipment

Market comparison

The South African Digital Cameras market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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