Electronics market in South Africa

The South African Electronics eCommerce market is predicted to reach US$1,203.6 million by 2024 and accounts for 26.0% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.1%, resulting in a projected market volume of US$1,968.4 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Loudspeakers market in South Africa

The South African Loudspeakers eCommerce market is predicted to reach US$47.2 million by 2024 and accounts for 52.4% of the Audio eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.0%, resulting in a projected market volume of US$69.2 million by 2028. The Loudspeakers eCommerce market is a sub-market of the Audio market. Further categories within the Audio market are: Headphones, Hifi Equipment, and Other Audio.

eCommerce revenue development in the Loudspeakers market in South Africa

in million US$

eCommerce revenue growth in the Loudspeakers market in South Africa

in %

Net eCommerce revenue split by sub-category

in %
201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)39.541.87.911.219.091.684.615.7
as of Audio (in %)3.83.73.53.53.73.63.63.53.43.43.33.2

Online share

eCommerce online share of the total Loudspeakers market in South Africa

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the South African Loudspeakers retail market, the online share is 26.6% and will increase by an average of 16.1% to 48.4% by 2028.

eCommerce online share of the total Loudspeakers market in South Africa

in %
20202021202220232024202520262027
Online share (in %)80.5%58.1%13.9%51.5%13.8%36.8%94.9%81.0%

Market definition

Definition of the Loudspeakers market within the Electronics market

Market definition: Electronics > Consumer Electronics > Audio > Loudspeakers The category Loudspeakers includes the online trade of home audio speakers (e.g. bookshelf speakers, soundbars, subwoofers), bluetooth speakers (e.g. portable bluetooth speakers, bluetooth stereo speakers, smart bluetooth speakers), record players, and more. This category does not cover car multimedia (e.g. car stereos, car audio systems) and headphones. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Home audio speakers (e.g. bookshelf speakers, soundbars, subwoofers)
  • Bluetooth speakers (e.g. portable bluetooth speakers, bluetooth stereo speakers, smart bluetooth speakers)
  • Record players
  • CD players

Out-of-scope

  • Car multimedia (e.g. car stereos, car audio systems)
  • Headphones

Market comparison

The South African Loudspeakers market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %