Electronics market in South Africa

Market development

eCommerce revenue development in the Bluetooth Loudspeakers market in South Africa

The South African Bluetooth Loudspeakers eCommerce market is predicted to reach US$22.0 million by 2024 and accounts for 47.7% of the Loudspeakers eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.2%, resulting in a projected market volume of US$28.0 million by 2028. The Bluetooth Loudspeakers eCommerce market is a sub-market of the Loudspeakers market. Further categories within the Loudspeakers market are: Hifi Loudspeakers, and Other Loudspeakers.

eCommerce revenue development in the Bluetooth Loudspeakers market in South Africa

in million US$

eCommerce revenue growth in the Bluetooth Loudspeakers market in South Africa

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)1.452.498.389.323.328.139.732.6

Online share

eCommerce online share of the total Bluetooth Loudspeakers market in South Africa

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the South African Bluetooth Loudspeakers retail market, the online share is 27.1% and will increase by an average of 16.4% to 49.6% by 2028.

eCommerce online share of the total Bluetooth Loudspeakers market in South Africa

in %
20202021202220232024202520262027
Online share (in %)18.3%87.8%7.0%59.0%15.5%70.5%25.8%16.4%

Market definition

Definition of the Bluetooth Loudspeakers market within the Electronics market

Market definition: Electronics > Consumer Electronics > Audio > Loudspeakers > Bluetooth Loudspeakers The category Bluetooth Loudspeakers includes the online trade of portable bluetooth speakers, bluetooth stereo speakers, multiroom bluetooth speakers, and more. This category does not cover hifi loudspeakers, record players or cd players. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Portable bluetooth speakers
  • Bluetooth stereo speakers
  • Multiroom bluetooth speakers
  • Bluetooth soundbars
  • Smart bluetooth speakers

Out-of-scope

  • Hifi Loudspeakers
  • Record players
  • CD players