Electronics & Media market in South Africa

The South African Electronics & Media eCommerce market is predicted to reach US$1,793.2 million by 2023 and accounts for 24.8% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.8%, resulting in a projected market volume of US$3,006.2 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.

Market development

eCommerce revenue development in the Smart Streaming Devices market in South Africa

The South African Smart Streaming Devices eCommerce market is predicted to reach US$1.9 million by 2023 and accounts for 15.5% of the TV Peripheral Devices eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 24.1%, resulting in a projected market volume of US$4.4 million by 2027. The Smart Streaming Devices eCommerce market is a sub-market of the TV Peripheral Devices market. Further categories within the TV Peripheral Devices market are: Smart Remotes, and Video Players.

eCommerce revenue development in the Smart Streaming Devices market in South Africa

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV (in US$) 58.7 97.4 29.4 33.1 17.1 88.0 68.1 53.1
CVR (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV: Average Order Value CVR: Conversion Rate