The biggest player in the Brazilian eCommerce Market is magazineluiza.com.br. The store had a revenue of US$2 billion in 2019. It is followed by americanas.com.br with US$790 million revenue and casasbahia.com.br with US$606 million revenue. Altogether, the top three stores account for 20% of online revenue in Brazil.
Store rankings are based on every store that generates revenue in Brazil. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Brazil was considered.
One of the fastest-growing stores in the Brazilian market is funidelia.com.br. The store achieved sales of about US$1.9 million in 2019. Its revenue growth amounted to 190% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Brazil is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 3%. Compared to the year-over-year growth of 3%, it is constant. This indicates that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 60% in Brazil; in other words, 60% of the Brazilian population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Fashion is the largest segment in Brazil and accounts for 34% of the eCommerce revenue in Brazil. This is followed by Electronics & Media with 27%, Toys, Hobby & DIY with 17%, Furniture & Appliances with 13% and Food & Personal Care with the remaining 9%.