The biggest player in the Italian eCommerce Market is amazon.it. The store had a revenue of US$2.5 billion in 2018. It is followed by apple.com with US$0.5 billion revenue and zalando.it with US$0.4 billion revenue. Altogether, the top three stores account for 20% of online revenue in Italy.
Store rankings are based on every store that generates revenue in Italy. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Italy was considered.
One of the fastest-growing stores in the Italian market is sephora.it. The store achieved sales of about US$52.2 million in 2018. Its revenue growth amounted to 200% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Italy is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 13%. Compared to the year-over-year growth of 12%, this increase suggests that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 63% in Italy; in other words, 63% of the Italian population have bought at least one product online in 2018.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Italy and accounts for 29% of the eCommerce revenue in Italy. This is followed by Fashion with 28%, Toys, Hobby & DIY with 18%, Furniture & Appliances with 13% and Food & Personal Care with the remaining 11%.
In Italy, Bartolini (BRT) is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 37% cited Bartolini (BRT) as one of their providers. Moreover, GLS and UPS (United Parcel Service) are among the top three shipping service companies offered by online retailers in Italy, at rates of 24% and 22%.
Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is Italy. Only stores that provide information about their shipping providers can be considered.
|#||Shipping service provider|
|3.||UPS (United Parcel Service)||22%|