A Retrospective Look at 2022: Countdown for Our “E-Commerce Market Germany 2023” Report

As we await the release of “E-Commerce Market Germany 2023”, a review of the previous year's findings offers valuable insights into this evolving competitive playfield.

The German eCommerce market's ongoing transformation, marked by the ebb and flow of power among leading online stores and marketplaces is intriguing. This year's exploration promises to be particularly engrossing, given the current challenges faced by the eCommerce sector. For the first time in many years, we're observing a stagnation among numerous players in the market, making our upcoming study all the more pivotal. 

The awaited "E-Commerce Market Germany 2023" will shed light on these developments and more, set to be released on September 27th (pre-order now!). Excitingly, for those eager to get ahead, you can already pre-order the study. 

But before we dive into what the future holds, let's journey back a bit.

E-Commerce Market Germany 2022: Looking Back

In our comprehensive study “E-Commerce Market Germany 2022”, we collaborated with the EHI Retail Institute to rigorously assess the performance of 1,000 leading online stores and 10 leading marketplaces in Germany, primarily centering on their 2021 revenues and GMVs.

Our methodology? A strategic blend of online surveys and secondary data hailing from renowned databases like ecommerceDB, EHI, Bundesanzeiger, and Statista.

This approach enabled us to identify crucial revenue drivers and accurately quantify their impact on the market. Presented in a user-friendly PDF and a filter-enabled Excel file, the study provided a vast spectrum of insights, proving indispensable for partner sourcing, competition studies, and comprehensive market analyses.  

Now, as we delve further into the findings of the 2022 report, anticipate a deep dive into the dominant online marketplaces, the pinnacle online stores, and a tantalizing glimpse of what "E-Commerce Market Germany 2023" might unveil.

Will Amazon Keep Expanding? Dominant Online Marketplaces in the Spotlight  

The 2022 report highlighted the commanding presence of online marketplace giants in Germany: amazon.de, ebay.de, and otto.de. These platforms claimed the top echelons due to their impressive Gross Merchandise Volume (GMV), showcasing both their widespread popularity and the immense trust they garnered from consumers.

Amazon stood out with a staggering GMV of €46.2 billion, leaving eBay and Otto in its wake with their respective 2021 GMVs of €10.5 billion and €7.0 billion.

These three platforms have solidified their stronghold in the German online marketplace landscape, offering an unparalleled avenue for third-party sellers to tap into a broad audience.

Their success prompts intriguing questions: Will Amazon maintain its exponential growth in the 2023 report?

Can eBay and Otto catch up, or might they be dethroned by emerging contenders?

As we look ahead, such speculations add an element of suspense to the upcoming "E-Commerce Market Germany 2023" study. Stay tuned to see how the market evolves and which platforms reign supreme.

Can Amazon.de Hold Its Throne? 2023's Top Online Retail Contenders

Having looked at marketplaces, now let’s focus on online stores.

Amazon.de and otto.de, in 2021, continued to dominate the German online retail space. Amazon's remarkable sales figures of €15.7 billion not only tripled otto.de’s net sales of €5.1 billion but also fortified its standing as the leading online retailer.

As the behemoth strides forward, one can't help but wonder: Will Amazon extend its reign in the 2023 report? Or will there be a surprising shuffle among the top-tier players?

Shifting our gaze to the battle for the third and fourth spots, 2021 saw mediamarkt.de and zalando.de changing their ranks, with Mediamarkt claiming the third position. A notable ascendant, Ikea's online domain, ikea.com, experienced a meteoric rise from the eighth position in 2020 to the fifth in 2021, fueled by their German sales of €1.7 billion. Could they climb even higher this year? 

The surprises weren't limited to the top 5. 2021's 10th place was clinched by a newcomer: docmorris.de. This online pharmacy, propelled by the lingering "corona effect", secured sales of €783 million, soaring nine places from its previous year's rank. But the landscape is ever-shifting, as proven by notebooksbilliger.de's slide from the 9th rank in 2020 to the 13th in 2021.

As we anticipate the "E-Commerce Market Germany 2023" report, one can't help but speculate: Will we see new entrants in the top 10? Who will rise, and who might face a downturn? 

The upcoming study promises to unravel these mysteries and more, offering insights into the dynamic online retail ecosystem of Germany.

E-Commerce Market Germany 2023: The Benchmark Study of the German eCommerce

With the upcoming release on 27 September, "E-Commerce Market Germany 2023" will provide you a refined analysis that captures the dynamic intricacies of the German eCommerce sector. After all, for 15 consecutive years, our partnership with the EHI Retail Institute has delivered unparalleled analysis, positioning the "E-Commerce Markt" study as the benchmark for the German online market.  

What Awaits You in this Comprehensive Study? 

In-Depth Analysis and Results: Navigate through more than 60 pages, packed with essential results and recommendations. 

• A meticulous examination of sales, gross merchandise volume, and crucial indicators. 

• A seamless blend of accessibility and professionalism in interpreting the German eCommerce sector.

The Essential Excel List: Delve into an extensive Excel file that houses data on all online stores and marketplaces. 

• With over 1000 rows and 110 columns, the exportable and sortable list ensures flexibility and ease in data processing.

Study's Legacy and Depth: The "E-Commerce Markt" study has consistently been a touchstone for the German eCommerce market for the last 15 years. Our collaborative venture with the EHI Retail Institute since 2009 backs our analysis with solid data expertise and rich experience. 

• Our mission? To evaluate the top 1000 B2C online stores and the elite top 10 B2C marketplaces in Germany, creating an exhaustive ranking based on net sales and gross merchandise volume. 

• In our quest for detailed insights, we gather an array of information: from product segments, sales channels, logistics systems, email marketing approaches, to the granular specifics of traffic and contact data.

This unparalleled data collection, coupled with our collaboration with the EHI Retail Institute, equips us to paint a comprehensive and unmatched portrait of the German eCommerce landscape, perfect for any business case.

Ready to equip your business strategy with market-leading insights? Pre-Order "E-Commerce Market Germany 2023" now. It's more than a study; it's your strategic advantage in the fast-evolving world of German eCommerce.