eCommerce: Top 5 Marketplaces

Top 5 Online Marketplaces in Australia by GMV 2023

Which marketplaces have dominated the Australian eCommerce market by GMV in 2023? Explore the top 5 leaders in our insightful analysis.

Article by Wenhui Li | June 13, 2024

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Top 5 Online Marketplaces in Australia by GMV 2023

in million US$

Which eCommerce Marketplaces Are the Leaders of Australian Market by GMV in 2023?

In 2023, the Australian eCommerce market witnessed significant Gross Merchandise Volume (GMV) figures, showcasing the competitive landscape among the top platforms. Amazon emerged as the market leader with a remarkable GMV of US$7,609.9 million, solidifying its position as a preferred choice for online shoppers. Following closely behind, eBay secured the second spot with a GMV of US$4,729.9 million, demonstrating its enduring popularity among consumers. AliExpress also made a notable impact with a GMV of US$1,300.7 million, highlighting its growing presence in the Australian eCommerce sector. Additionally, Temu and The Iconic showcased substantial GMV figures of US$612.8 million and US$541.9 million, respectively, indicating their strong performance in the market. The data underscores the dynamic nature of the Australian eCommerce landscape, with top platforms vying for consumer attention and market share.

Main Facts: 2023's Top 5 Australian eCommerce Marketplaces by GMV

  • Market Leader: Amazon dominates the Australian eCommerce market with a GMV of US$7,609.9 million in 2023, solidifying its position as the top marketplace in the country.
  • Runner-Up: eBay follows closely behind Amazon with a GMV of US$4,729.9 million, showcasing its strong presence and competitiveness in the Australian eCommerce landscape.
  • Emerging Players: AliExpress, Temu, and The Iconic make their mark in the Australian eCommerce market with GMVs of US$1,300.7 million, US$612.8 million, and US$541.9 million respectively, highlighting their growing influence and market share.

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Marketplace Rankings

Check our detailed marketplace rankings, categorizing both pure and hybrid marketplaces by their Gross Merchandise Value (GMV).