Top 5 Online Marketplaces in South Korea by GMV 2023

Which eCommerce Marketplaces Are the Leaders of South Korea's Market by GMV in 2023?

In 2023, the South Korean eCommerce market witnessed a remarkable display of Gross Merchandise Volume (GMV) figures, showcasing the intense competition among the top platforms. Coupang emerged as the leader in the market with a staggering GMV of US$49.4 billion, solidifying its position as a dominant player with a vast consumer base. Following on the next position, Naver secured the second spot with a GMV of US$27.6 billion, demonstrating its strong presence and popularity among online shoppers. Gmarket, Kakao, and Taobao also showcased significant GMV figures of US$7.0 billion, US$6.6 billion, and US$5.2 billion, respectively, highlighting their competitive positions in the South Korean eCommerce landscape. These top five eCommerce marketplaces in South Korea exemplify the diverse nature of the industry and the innovative strategies employed by key players to capture market share and drive growth.

Main Facts: 2023's Top 5 South Korean eCommerce Marketplaces by GMV

• Market Leader: Coupang dominates the South Korean eCommerce market in 2023 with a GMV of US$49.4 billion, solidifying its position as the top marketplace in the region.
• Runner-Up: Naver follows closely behind with a GMV of US$27.6 billion, showcasing its strong presence and competitiveness in the South Korean eCommerce landscape.
• Key Players: Gmarket, Kakao, and Taobao round up the top 5 eCommerce marketplaces in South Korea with GMVs of US$7.0 billion, US$6.6 billion, and US$5.2 billion respectively, highlighting their significant contributions to the market.