Top 5 Payment Providers Offered by Austrian Online Stores 2023

Which Payment Provider Has the Highest Penetration Rate in the Austrian eCommerce Market in 2023?

In the Austrian eCommerce landscape of 2023, payment provider penetration showcases a clear hierarchy dominated by traditional card services. VISA leads the market with an impressive 91.9% penetration rate, closely followed by Mastercard at 91.7%. These high penetration rates highlight the strong trust and widespread acceptance of these card providers within the Austrian eCommerce sector. PayPal holds a significant presence as well, with a penetration rate of 83.0%, indicating a preference for e-wallet solutions among Austrian businesses and consumers. Sofortüberweisung, a local bank transfer service, has achieved a penetration rate of 57.0%, reflecting the demand for secure and efficient domestic payment options. Bank transfer/cash in advance follows closely behind at 56.2%, showcasing the continued reliance on traditional bank transfer methods in the Austrian market. The data from 2023 illustrates the evolving landscape of digital payments, with established card providers maintaining dominance while newer digital methods cater to specific consumer preferences and needs for convenience and innovation in payment technologies.

Main Facts: Dominant Payment Providers in Austrian eCommerce Market 2023

• VISA (Cards) and Mastercard (Cards) dominate the Austrian eCommerce market in 2023 with penetration rates of 91.9% and 91.7% respectively.
• PayPal emerges as a strong player in the market with an 83.0% penetration rate in the e-wallet category.
• Sofortüberweisung leads the bank transfer category with a 57.0% penetration rate, followed closely by Bank transfer/cash in advance at 56.2%.