Demographics (Age)

Understanding the age demographics in eCommerce is vital for targeted marketing, product development, user experience optimization, personalization, pricing and promotions, and customer service. It helps tailor marketing strategies, develop products based on preferences, optimize user experience, customize offerings, determine pricing strategies, and enhance customer support. By leveraging age demographics, businesses can effectively engage with their target audience, drive sales, and cultivate long-term customer relationships.

Latest Insights

Deep Dive

Top Online Fashion Stores in the United States: Shein Surpasses Walmart and Amazon

Top Online Fashion Stores in the United States: Shein Surpasses Walmart and Amazon

Deep Dive

NFL in eCommerce: Online Store Analysis, Partnerships & Strategy

NFL in eCommerce: Online Store Analysis, Partnerships & Strategy

Deep Dive

Artificial Intelligence (AI) in eCommerce: U.S. Consumer Expectations, Concerns & Awareness

Artificial Intelligence (AI) in eCommerce: U.S. Consumer Expectations, Concerns & Awareness

Deep Dives

Deep Dive

Top Online Fashion Stores in the United States: Shein Surpasses Walmart and Amazon

Top Online Fashion Stores in the United States: Shein Surpasses Walmart and Amazon

Deep Dive

NFL in eCommerce: Online Store Analysis, Partnerships & Strategy

NFL in eCommerce: Online Store Analysis, Partnerships & Strategy

Deep Dive

Artificial Intelligence (AI) in eCommerce: U.S. Consumer Expectations, Concerns & Awareness

Artificial Intelligence (AI) in eCommerce: U.S. Consumer Expectations, Concerns & Awareness

Deep Dive

Multichannel eCommerce Strategies in the U.S. 2023: Consumer Behavior by Gender and Generation

Multichannel eCommerce Strategies in the U.S. 2023: Consumer Behavior by Gender and Generation

Deep Dive

eCommerce Consumer Behavior in the U.S. 2023: Gender and Generation

eCommerce Consumer Behavior in the U.S. 2023: Gender and Generation

Deep Dive

Online Purchase Returns in the United States 2023: Product Categories by Gender and Generation

Online Purchase Returns in the United States 2023: Product Categories by Gender and Generation

Deep Dive

U.S. Cyber Week & Holiday Season Recap: Online Shopping Trends

U.S. Cyber Week & Holiday Season Recap: Online Shopping Trends

Deep Dive

Paypal, Amazon Pay, Apple Pay & Google Pay: Digital Payment Methods

Paypal, Amazon Pay, Apple Pay & Google Pay: Digital Payment Methods

Deep Dive

ReCommerce: A Growing Trend Among Younger Users in the U.S.

ReCommerce: A Growing Trend Among Younger Users in the U.S.

Charts

  • Attitudes Towards Sustainable Fashion Among U.S. Online Shoppers by Generation, 2023
  • Top 10 Behaviors That U.S. Parents of Gen Alpha Children Have Increased Due to Their Child's Influence, 2024
  • Features of AI That U.S. Users Are Aware Of When Shopping Online by Age, 2023
  • Concerns of U.S. Online Shoppers About Online Shopping Features That Use Artificial Intelligence by Age, 2023
  • U.S. Consumers' View on Artificial Intelligence Enhancing Online Shopping by Age, 2023
  • Usage and Awareness of Shein.com Among U.S. Consumers by Generation, 2023
  • Share of Online Payment Users per Generation in the U.S., 2023
  • What U.S. Consumers Value About Shipping When Ordering Products Online by Age, 2023
  • Social Media Usage Frequency by Generation in the U.S., 2023
  • Top 10 Social Media Brands by Generational Usage in the U.S., 2023
  • Percentage of U.S. Shoppers Across Different Generations Who Find Gift Ideas on Social Media, 2023
  • U.S. Consumers Planning to Use BNPL for Holiday Gift Purchases at Year-End by Generation, 2023
  • Online Shoppers Buying Secondhand Items in the U.S. by Generations, 2021
  • eWallet Usage Across Generations in the U.S.
  • Multichannel service usage in the US by generation
  • Attitude towards online shopping in the U.S. by Generation
  • Product return rates in the U.S. according to Generation
  • Attitudes Towards Sustainable Fashion Among U.S. Online Shoppers by Generation, 2023
  • Top 10 Behaviors That U.S. Parents of Gen Alpha Children Have Increased Due to Their Child's Influence, 2024
  • Features of AI That U.S. Users Are Aware Of When Shopping Online by Age, 2023
  • Concerns of U.S. Online Shoppers About Online Shopping Features That Use Artificial Intelligence by Age, 2023
  • U.S. Consumers' View on Artificial Intelligence Enhancing Online Shopping by Age, 2023
  • Usage and Awareness of Shein.com Among U.S. Consumers by Generation, 2023
  • Share of Online Payment Users per Generation in the U.S., 2023
  • What U.S. Consumers Value About Shipping When Ordering Products Online by Age, 2023
  • Social Media Usage Frequency by Generation in the U.S., 2023
  • Top 10 Social Media Brands by Generational Usage in the U.S., 2023
  • Percentage of U.S. Shoppers Across Different Generations Who Find Gift Ideas on Social Media, 2023
  • U.S. Consumers Planning to Use BNPL for Holiday Gift Purchases at Year-End by Generation, 2023
  • Online Shoppers Buying Secondhand Items in the U.S. by Generations, 2021
  • eWallet Usage Across Generations in the U.S.
  • Multichannel service usage in the US by generation
  • Attitude towards online shopping in the U.S. by Generation
  • Product return rates in the U.S. according to Generation

Reports

Country Report

eCommerce in Argentina

eCommerce in Argentina

Country Report

eCommerce in Brazil

eCommerce in Brazil

Country Report

eCommerce in Canada

eCommerce in Canada

Country Report

eCommerce in Chile

eCommerce in Chile