Demographics (Age)

Understanding the age demographics in eCommerce is vital for targeted marketing, product development, user experience optimization, personalization, pricing and promotions, and customer service. It helps tailor marketing strategies, develop products based on preferences, optimize user experience, customize offerings, determine pricing strategies, and enhance customer support. By leveraging age demographics, businesses can effectively engage with their target audience, drive sales, and cultivate long-term customer relationships.

Charts

  • Top 5 Content Types From Which Gen Zers Say They Have Purchased an Item vs. That They Enjoy Watching, 2024
  • Growth in Active Online Shoppers, Online Spending & Transactions Among Older Adults in China, 2019 & 2024
  • Italian Online Shoppers’ Awareness of AI Features Used in Online Shopping by Gender, 2024
  • Age Distribution of sephora.com Visitors, 2024
  • Age Distribution of Online Shoppers in Poland, 2015-2023
  • Types of Social Media Accounts Shoppers Followed and Purchased From by Generation, 2023
  • Bilibili.com Website Traffic Age Distribution, 2023
  • Attitudes Towards Sustainable Fashion Among U.S. Online Shoppers by Generation, 2023
  • Share of Health App Users in the United States by Generation, 2024
  • Top 10 Behaviors That U.S. Parents of Gen Alpha Children Have Increased Due to Their Child's Influence, 2024
  • Distribution of Roblox Audiences Worldwide by Age, 2023
  • Secondhand Purchases of Selected Fashion Product Categories by Generation In the UK, 2024
  • Share of People Who Shopped at Walmart in the United States by Age, 2023
  • Social Media Activities That Gen Y And Gen Z In India Engaged in During the Past 4 Weeks, 2024
  • Attitudes towards Online Shopping Among Gen Y And Gen Z In India, 2024
  • Attitudes Towards the Internet Among Gen Y And Gen Z in India, 2024
  • Share of Consumers Purchasing Sex Toys Online by Generation, Q2 2023
  • Interest In Augmented Reality Shopping Experiences Among Global Consumers By Generation, 2022
  • Bilibili.com Website Traffic Age Distribution, 2023
  • Top Product Research Sources Among Gen Z in China, 2022
  • Top Attitudes Towards Online Shopping Among Gen Z in China, 2022
  • Penetration of Mobile Internet Services Among Gen Z in China by Category, 2022
  • Attitudes Towards Buy Now, Pay Later Among Gen Y & Gen Z Consumers in China, 2022
  • Top Social Commerce Platforms by Generation, 2023
  • Social Media Attitudes Among Gen Alpha Users, 2022
  • The Type of Content Gen Alpha Users Consume on Social Media, 2022
  • Top Reasons Gen Alpha Users Cite for Engaging With Social Media, 2022
  • Top 10 Social Media Platforms of Gen Alpha Users, 2022
  • Distribution of Female Social Commercer Users by Age in China, 2023
  • Attitudes Toward Sustainable Fashion Among Gen Z and Gen Y in Western Europe
  • Features of AI That U.S. Users Are Aware Of When Shopping Online by Age, 2023
  • Consumer Attitudes Towards Fashion Online Shops in Germany by Generation, 2023
  • Concerns of U.S. Online Shoppers About Online Shopping Features That Use Artificial Intelligence by Age, 2023
  • Attitudes Toward Innovative Delivery Options In Germany By Generation, 2023
  • Uber Eats Audience Worldwide by Age, 2024
  • Social Commerce Consumer Behavior In Germany By Generation, 2023
  • Multichannel Service Usage in The U.S. By Generation, 2023
  • Attitudes Toward Online Shopping In The U.S. By Generation, 2023
  • Returns of select product categories purchased online in the U.S., by generation 2023
  • U.S. Consumers' View on Artificial Intelligence Enhancing Online Shopping by Age, 2023
  • Usage and Awareness of Shein.com Among U.S. Consumers by Generation, 2023
  • Top Quick Commerce Providers in Germany by Age, 2023
  • Delivery Option Usage in Germany by Generation, 2023
  • Secondhand Purchases of Selected Fashion Product Categories by Generation in the UK, 2023
  • Share of Online Payment Users per Generation in the U.S., 2023
  • What U.S. Consumers Value About Shipping When Ordering Products Online by Age, 2023
  • Social Media Usage Frequency by Generation in the U.S., 2023
  • Top 10 Social Media Brands by Generational Usage in the U.S., 2023
  • Distribution of Snapchat Users Worldwide by Age and Gender, 2023
  • Social Media Activities Among Generations Y and Z in India, 2023
  • Top 5 Content Types From Which Gen Zers Say They Have Purchased an Item vs. That They Enjoy Watching, 2024
  • Growth in Active Online Shoppers, Online Spending & Transactions Among Older Adults in China, 2019 & 2024
  • Italian Online Shoppers’ Awareness of AI Features Used in Online Shopping by Gender, 2024
  • Age Distribution of sephora.com Visitors, 2024
  • Age Distribution of Online Shoppers in Poland, 2015-2023
  • Types of Social Media Accounts Shoppers Followed and Purchased From by Generation, 2023
  • Bilibili.com Website Traffic Age Distribution, 2023
  • Attitudes Towards Sustainable Fashion Among U.S. Online Shoppers by Generation, 2023
  • Share of Health App Users in the United States by Generation, 2024
  • Top 10 Behaviors That U.S. Parents of Gen Alpha Children Have Increased Due to Their Child's Influence, 2024
  • Distribution of Roblox Audiences Worldwide by Age, 2023
  • Secondhand Purchases of Selected Fashion Product Categories by Generation In the UK, 2024
  • Share of People Who Shopped at Walmart in the United States by Age, 2023
  • Social Media Activities That Gen Y And Gen Z In India Engaged in During the Past 4 Weeks, 2024
  • Attitudes towards Online Shopping Among Gen Y And Gen Z In India, 2024
  • Attitudes Towards the Internet Among Gen Y And Gen Z in India, 2024
  • Share of Consumers Purchasing Sex Toys Online by Generation, Q2 2023
  • Interest In Augmented Reality Shopping Experiences Among Global Consumers By Generation, 2022
  • Bilibili.com Website Traffic Age Distribution, 2023
  • Top Product Research Sources Among Gen Z in China, 2022
  • Top Attitudes Towards Online Shopping Among Gen Z in China, 2022
  • Penetration of Mobile Internet Services Among Gen Z in China by Category, 2022
  • Attitudes Towards Buy Now, Pay Later Among Gen Y & Gen Z Consumers in China, 2022
  • Top Social Commerce Platforms by Generation, 2023
  • Social Media Attitudes Among Gen Alpha Users, 2022
  • The Type of Content Gen Alpha Users Consume on Social Media, 2022
  • Top Reasons Gen Alpha Users Cite for Engaging With Social Media, 2022
  • Top 10 Social Media Platforms of Gen Alpha Users, 2022
  • Distribution of Female Social Commercer Users by Age in China, 2023
  • Attitudes Toward Sustainable Fashion Among Gen Z and Gen Y in Western Europe
  • Features of AI That U.S. Users Are Aware Of When Shopping Online by Age, 2023
  • Consumer Attitudes Towards Fashion Online Shops in Germany by Generation, 2023
  • Concerns of U.S. Online Shoppers About Online Shopping Features That Use Artificial Intelligence by Age, 2023
  • Attitudes Toward Innovative Delivery Options In Germany By Generation, 2023
  • Uber Eats Audience Worldwide by Age, 2024
  • Social Commerce Consumer Behavior In Germany By Generation, 2023
  • Multichannel Service Usage in The U.S. By Generation, 2023
  • Attitudes Toward Online Shopping In The U.S. By Generation, 2023
  • Returns of select product categories purchased online in the U.S., by generation 2023
  • U.S. Consumers' View on Artificial Intelligence Enhancing Online Shopping by Age, 2023
  • Usage and Awareness of Shein.com Among U.S. Consumers by Generation, 2023
  • Top Quick Commerce Providers in Germany by Age, 2023
  • Delivery Option Usage in Germany by Generation, 2023
  • Secondhand Purchases of Selected Fashion Product Categories by Generation in the UK, 2023
  • Share of Online Payment Users per Generation in the U.S., 2023
  • What U.S. Consumers Value About Shipping When Ordering Products Online by Age, 2023
  • Social Media Usage Frequency by Generation in the U.S., 2023
  • Top 10 Social Media Brands by Generational Usage in the U.S., 2023
  • Distribution of Snapchat Users Worldwide by Age and Gender, 2023
  • Social Media Activities Among Generations Y and Z in India, 2023