Online Shopping Behavior

How consumers interact with digital platforms, make purchasing decisions, and respond to eCommerce trends is crucial to understand. ECDB analyzes patterns in browsing habits, device usage, payment preferences, and factors influencing cart abandonment or conversion. By analyzing shifts in consumer behavior — whether driven by convenience, promotions, or personalized experiences — businesses can optimize their strategies to meet evolving customer expectations.

Charts

  • A 10pp Higher Discount Rate Equals 7.5% More Shopping Cart Activity
  • Growth in Active Online Shoppers, Online Spending & Transactions Among Older Adults in China, 2019 & 2024
  • Top Reasons Why Shoppers in Italy Use Live Commerce, 2024
  • Top Reasons Why Shoppers in Italy Use Live Commerce by Household Size, 2024
  • Top Devices Live Commerce Shoppers in Italy Use, 2024
  • Live Commerce Participation of Online Shoppers in Italy, 2024
  • Willingness of Online Shoppers in Italy To Use AI Features While Purchasing Products Online, 2024
  • Italian Online Shoppers’ Belief in AI’s Potential To Enhance Their Online Shopping Experience, 2024
  • Italian Online Shoppers’ Belief in AI's Potential to Enhance Their Online Shopping Experience by Household Size, 2024
  • Italian Online Shoppers’ Awareness of AI Features Used in Online Shopping, 2024
  • Italian Online Shoppers’ Awareness of AI Features Used in Online Shopping by Gender, 2024
  • Concerns of Online Shoppers in Italy About the Use of AI in Online Shopping, 2024
  • Multichannel Service Preferences
  • The Most Frequently Used Devices for Online Shopping in Poland, 2023
  • Age Distribution of Online Shoppers in Poland, 2015-2023
  • Thanksgiving Weekend In-Store and Online Shoppers in the United States by Day, 2023
  • Types of Social Media Accounts Shoppers Followed and Purchased From by Generation, 2023
  • Correlation between Conversion Rate and CAGR
  • Correlation between Conversion Rate and Net Sales
  • Top German Online Stores by Conversion Rate
  • Top German Online Stores by Average Order Value
  • Correlation between AOV and Conversion Rate
  • Top Shopping Channels for Back-to-School Shopping in the United States, 2024
  • Top Shopping Channels for Back-to-College Shopping in the United States, 2024
  • Top Reasons Gen X and Millennial Consumers in the United States Use Social Media for Back-to-School Shopping, 2023
  • Top Benefits of Online and In-Store Channels for Back-to-School Shopping in the United States, 2024
  • Share of Total Spend on Back-to-School Products in the United States by Shopping Periods, 2023-2024
  • Top Channels Consumers in the United States Start Their Footwear Shopping Journey, 2024
  • Footwear Shopping Preferences of Consumers in the United States by Channel, 2024
  • Top Reasons Why Online Shoppers in the United States Purchase Products on Amazon, 2024
  • Top Consumer Fears About Online Marketplaces in the United States, 2024
  • Most Popular Direct-to-Consumer (D2C) Online Purchases Worldwide by Product Category, 2023
  • Main Ways Artificial Intelligence Can Improve Shopping Experience According to Consumers in the U.S., 2024
  • Drawbacks of eCommerce Among Global Consumers, 2022
  • Cross-Border eCommerce Cart Abandonment Reasons, 2022
  • Content That Influences Global Shoppers Most When Shopping Online, 2023
  • Types of Retail Emails Most Likely to Be Opened by Online Shoppers in the United States, 2022
  • Leading Ways To Attract Sales Used in Influencer Campaigns Worldwide, 2023
  • Change in Average Order Value (AOV) by Installed Integrations on eCommerce Sites, 2022
  • Top 10 Behaviors That U.S. Parents of Gen Alpha Children Have Increased Due to Their Child's Influence, 2024
  • A 10pp Higher Discount Rate Equals 7.5% More Shopping Cart Activity
  • Growth in Active Online Shoppers, Online Spending & Transactions Among Older Adults in China, 2019 & 2024
  • Top Reasons Why Shoppers in Italy Use Live Commerce, 2024
  • Top Reasons Why Shoppers in Italy Use Live Commerce by Household Size, 2024
  • Top Devices Live Commerce Shoppers in Italy Use, 2024
  • Live Commerce Participation of Online Shoppers in Italy, 2024
  • Willingness of Online Shoppers in Italy To Use AI Features While Purchasing Products Online, 2024
  • Italian Online Shoppers’ Belief in AI’s Potential To Enhance Their Online Shopping Experience, 2024
  • Italian Online Shoppers’ Belief in AI's Potential to Enhance Their Online Shopping Experience by Household Size, 2024
  • Italian Online Shoppers’ Awareness of AI Features Used in Online Shopping, 2024
  • Italian Online Shoppers’ Awareness of AI Features Used in Online Shopping by Gender, 2024
  • Concerns of Online Shoppers in Italy About the Use of AI in Online Shopping, 2024
  • Multichannel Service Preferences
  • The Most Frequently Used Devices for Online Shopping in Poland, 2023
  • Age Distribution of Online Shoppers in Poland, 2015-2023
  • Thanksgiving Weekend In-Store and Online Shoppers in the United States by Day, 2023
  • Types of Social Media Accounts Shoppers Followed and Purchased From by Generation, 2023
  • Correlation between Conversion Rate and CAGR
  • Correlation between Conversion Rate and Net Sales
  • Top German Online Stores by Conversion Rate
  • Top German Online Stores by Average Order Value
  • Correlation between AOV and Conversion Rate
  • Top Shopping Channels for Back-to-School Shopping in the United States, 2024
  • Top Shopping Channels for Back-to-College Shopping in the United States, 2024
  • Top Reasons Gen X and Millennial Consumers in the United States Use Social Media for Back-to-School Shopping, 2023
  • Top Benefits of Online and In-Store Channels for Back-to-School Shopping in the United States, 2024
  • Share of Total Spend on Back-to-School Products in the United States by Shopping Periods, 2023-2024
  • Top Channels Consumers in the United States Start Their Footwear Shopping Journey, 2024
  • Footwear Shopping Preferences of Consumers in the United States by Channel, 2024
  • Top Reasons Why Online Shoppers in the United States Purchase Products on Amazon, 2024
  • Top Consumer Fears About Online Marketplaces in the United States, 2024
  • Most Popular Direct-to-Consumer (D2C) Online Purchases Worldwide by Product Category, 2023
  • Main Ways Artificial Intelligence Can Improve Shopping Experience According to Consumers in the U.S., 2024
  • Drawbacks of eCommerce Among Global Consumers, 2022
  • Cross-Border eCommerce Cart Abandonment Reasons, 2022
  • Content That Influences Global Shoppers Most When Shopping Online, 2023
  • Types of Retail Emails Most Likely to Be Opened by Online Shoppers in the United States, 2022
  • Leading Ways To Attract Sales Used in Influencer Campaigns Worldwide, 2023
  • Change in Average Order Value (AOV) by Installed Integrations on eCommerce Sites, 2022
  • Top 10 Behaviors That U.S. Parents of Gen Alpha Children Have Increased Due to Their Child's Influence, 2024