Care Products market in Turkey

The Turkish Care Products eCommerce market is predicted to reach US$3,819.8 million by 2025 and accounts for 12.2% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 18.2%, resulting in a projected market volume of US$7,444.1 million by 2029. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Conditioners market in Turkey

The Turkish Conditioners eCommerce market is predicted to reach US$47.9 million by 2025 and accounts for 3.4% of the Shower & Bath eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 5.8%, resulting in a projected market volume of US$59.9 million by 2029. The Conditioners eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Creams & Body Lotions, Deodorants, Hair Dyes, Other Shower & Bath, and Shampoos.

eCommerce revenue development in the Conditioners market in Turkey

in million US$

eCommerce revenue growth in the Conditioners market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)66.395.038.681.067.235.094.191.2

Market definition

Definition of the Conditioners market within the Care Products market

Market definition: Care Products > Personal Care > Shower & Bath > Conditioners The category Conditioners includes the online trade of conditioners (e.g. everyday conditioners, volumizing conditioners, anti-frizz conditioners). This category does not cover shampoos. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Conditioners (e.g. everyday conditioners, volumizing conditioners, anti-frizz conditioners)

Out-of-scope

  • Shampoos