Care Products market in Turkey

The Turkish Care Products eCommerce market is predicted to reach US$5,807.6 million by 2024 and accounts for 21.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.4%, resulting in a projected market volume of US$10,646.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Eye Cosmetics market in Turkey

The Turkish Eye Cosmetics eCommerce market is predicted to reach US$146.6 million by 2024 and accounts for 27.7% of the Decorative Cosmetics eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.5%, resulting in a projected market volume of US$270.4 million by 2028. The Eye Cosmetics eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Lipsticks, Make-up, Nail Cosmetics, and Other Decorative Cosmetics.

eCommerce revenue development in the Eye Cosmetics market in Turkey

in million US$

eCommerce revenue growth in the Eye Cosmetics market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 18.2 82.1 1.7 9.7 82.2 84.7 81.9 82.6

Online share

eCommerce online share of the total Eye Cosmetics market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Eye Cosmetics retail market, the online share is 48.5% and will decrease by an average of 12.8% to 28.0% by 2027.

eCommerce online share of the total Eye Cosmetics market in Turkey

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 92.4% 10.8% 69.6% 14.7% 37.1% 63.5% 77.2% 44.6%

Market definition

Definition of the Eye Cosmetics market within the Care Products market

Market definition: Care Products > Personal Care > Decorative Cosmetics > Eye Cosmetics The category Eye Cosmetics includes the online trade of eyeshadows, eyeliners, mascaras, and more. This category does not cover eyelash curlers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Eyeshadows
  • Eyeliners
  • Mascaras
  • Eyelash Extensions

Out-of-scope

  • Eyelash curlers