Care Products market in Turkey
The Turkish Care Products eCommerce market is predicted to reach US$5,739.5 million by 2024 and accounts for 21.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.3%, resulting in a projected market volume of US$10,501.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Other Nutrition market in Turkey
The Turkish Other Nutrition eCommerce market is predicted to reach US$4.7 million by 2024 and accounts for 1.6% of the Nutrition eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.6%, resulting in a projected market volume of US$5.4 million by 2028. The Other Nutrition eCommerce market is a sub-market of the Nutrition market. Further categories within the Nutrition market are: Food Supplements, Health Teas, and Protein Drinks & Bars.
eCommerce revenue development in the Other Nutrition market in Turkey
eCommerce revenue growth in the Other Nutrition market in Turkey
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 85.5 | 93.2 | 40.3 | 34.2 | 32.4 | 73.0 | 36.5 | 56.8 |
Market definition
Definition of the Other Nutrition market within the Care Products market
Market definition: Care Products > Health Care > Nutrition > Other Nutrition The category Other Nutrition includes the online trade of functional foods (e.g. probiotic yogurt, omega-3-fortified foods) and sports nutrition (e.g. energy gels, sports drinks, and recovery shakes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Functional foods (e.g. probiotic yogurt, omega-3-fortified foods)
- Sports nutrition (e.g. energy gels, sports drinks, and recovery shakes)
Market comparison
The Turkish Other Nutrition market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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