Care Products market in Turkey

The Turkish Care Products eCommerce market is predicted to reach US$3,819.8 million by 2025 and accounts for 12.2% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 18.2%, resulting in a projected market volume of US$7,444.1 million by 2029. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Other Nutrition market in Turkey

The Turkish Other Nutrition eCommerce market is predicted to reach US$3.4 million by 2025 and accounts for 1.6% of the Nutrition eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 8.8%, resulting in a projected market volume of US$4.7 million by 2029. The Other Nutrition eCommerce market is a sub-market of the Nutrition market. Further categories within the Nutrition market are: Food Supplements, Health Teas, and Protein Drinks & Bars.

eCommerce revenue development in the Other Nutrition market in Turkey

in million US$

eCommerce revenue growth in the Other Nutrition market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)68.268.614.893.73.995.486.752.6

Market definition

Definition of the Other Nutrition market within the Care Products market

Market definition: Care Products > Health Care > Nutrition > Other Nutrition The category Other Nutrition includes the online trade of functional foods (e.g. probiotic yogurt, omega-3-fortified foods) and sports nutrition (e.g. energy gels, sports drinks, and recovery shakes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Functional foods (e.g. probiotic yogurt, omega-3-fortified foods)
  • Sports nutrition (e.g. energy gels, sports drinks, and recovery shakes)