Care Products market in Turkey

Market development

eCommerce revenue development in the Creams & Body Lotions market in Turkey

The Turkish Creams & Body Lotions eCommerce market is predicted to reach US$658.4 million by 2024 and accounts for 32.1% of the Shower & Bath eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.0%, resulting in a projected market volume of US$1,072.8 million by 2028. The Creams & Body Lotions eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Deodorants, Hair Dyes, Other Shower & Bath, and Shampoos.

eCommerce revenue development in the Creams & Body Lotions market in Turkey

in million US$

eCommerce revenue growth in the Creams & Body Lotions market in Turkey

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)21.090.950.731.519.931.076.710.6

Online share

eCommerce online share of the total Creams & Body Lotions market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Creams & Body Lotions retail market, the online share is 36.4% and will decrease by an average of 27.4% to 10.1% by 2027.

eCommerce online share of the total Creams & Body Lotions market in Turkey

in %
20202021202220232024202520262027
Online share (in %)25.1%88.7%4.3%40.0%58.1%26.4%63.4%63.6%

Market definition

Definition of the Creams & Body Lotions market within the Care Products market

Market definition: Care Products > Personal Care > Shower & Bath > Creams & Body Lotions The category Creams & Body Lotions includes the online trade of creams (e.g. hand ceams, face creams, skincare creams, foot creams) and body lotions. This category does not cover medical creams and lotions. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Creams (e.g. hand ceams, face creams, skincare creams, foot creams)
  • Body Lotions

Out-of-scope

  • Medical creams and lotions