Care Products market in Turkey

The Turkish Care Products eCommerce market is predicted to reach US$7,800.5 million by 2025 and accounts for 15.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 26.1%, resulting in a projected market volume of US$19,693.2 million by 2029. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Deodorants market in Turkey

The Turkish Deodorants eCommerce market is predicted to reach US$245.9 million by 2025 and accounts for 8.6% of the Shower & Bath eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 13.8%, resulting in a projected market volume of US$412.1 million by 2029. The Deodorants eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Hair Dyes, Other Shower & Bath, and Shampoos.

eCommerce revenue development in the Deodorants market in Turkey

in million US$

eCommerce revenue growth in the Deodorants market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)52.124.957.237.954.763.212.532.8

Market definition

Definition of the Deodorants market within the Care Products market

Market definition: Care Products > Personal Care > Shower & Bath > Deodorants The category Deodorants includes the online trade of deodorants (e.g. antiperspirant deodorants, deodorant sprays, roll-on deodorants). This category does not cover fragrances and perfumes and bodysprays. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Deodorants (e.g. antiperspirant deodorants, deodorant sprays, roll-on deodorants)

Out-of-scope

  • Fragrances and perfumes
  • Bodysprays