Care Products market in Turkey

The Turkish Care Products eCommerce market is predicted to reach US$5,807.6 million by 2024 and accounts for 21.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.4%, resulting in a projected market volume of US$10,646.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Medical Supplies market in Turkey

The Turkish Medical Supplies eCommerce market is predicted to reach US$194.6 million by 2024 and accounts for 61.5% of the Medical Products eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.8%, resulting in a projected market volume of US$314.6 million by 2028. The Medical Supplies eCommerce market is a sub-market of the Medical Products market. Further categories within the Medical Products market are: Family Planning, and Other Medical Products.

eCommerce revenue development in the Medical Supplies market in Turkey

in million US$

eCommerce revenue growth in the Medical Supplies market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 9.3 83.7 96.3 15.7 22.2 83.1 27.7 93.8

Online share

eCommerce online share of the total Medical Supplies market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Medical Supplies retail market, the online share is 22.7% and will decrease by an average of 1.2% to 21.6% by 2027.

eCommerce online share of the total Medical Supplies market in Turkey

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 53.3% 48.9% 97.1% 64.8% 85.8% 89.9% 9.0% 91.9%

Market definition

Definition of the Medical Supplies market within the Care Products market

Market definition: Care Products > Health Care > Medical Products > Medical Supplies The category Medical Supplies includes the online trade of mobility aids (e.g. walkers, rollators, scooters) and orthopedic supports (e.g. knee braces, wrist supports, health shoes). This category does not cover medical machinery and hospital equipment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Mobility aids (e.g. walkers, rollators, scooters)
  • Orthopedic supports (e.g. knee braces, wrist supports, health shoes)

Out-of-scope

  • Medical machinery and hospital equipment