Care Products market in Turkey

The Turkish Care Products eCommerce market is predicted to reach US$5,807.6 million by 2024 and accounts for 21.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.4%, resulting in a projected market volume of US$10,646.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Other Personal Care market in Turkey

The Turkish Other Personal Care eCommerce market is predicted to reach US$104.0 million by 2024 and accounts for 2.8% of the Personal Care eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.3%, resulting in a projected market volume of US$210.6 million by 2028. The Other Personal Care eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Fragrances, Hygiene, and Shower & Bath.

eCommerce revenue development in the Other Personal Care market in Turkey

in million US$

eCommerce revenue growth in the Other Personal Care market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 48.2 37.8 73.3 85.6 31.0 28.6 52.4 36.9

Online share

eCommerce online share of the total Other Personal Care market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Other Personal Care retail market, the online share is 34.7% and will increase by an average of 1.1% to 36.2% by 2027.

eCommerce online share of the total Other Personal Care market in Turkey

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 86.3% 36.8% 86.8% 64.7% 56.8% 66.1% 73.0% 99.9%

Market definition

Definition of the Other Personal Care market within the Care Products market

Market definition: Care Products > Personal Care > Other Personal Care The category Other Personal Care includes the online trade of shaving and grooming products (e.g. safety razors, straight razors, shaving blades, shaving creams, aftershave and aftershave balms). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Shaving and grooming products (e.g. safety razors, straight razors, shaving blades, shaving creams, aftershave and aftershave balms)