Care Products market in Turkey

The Turkish Care Products eCommerce market is predicted to reach US$7,800.5 million by 2025 and accounts for 15.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 26.1%, resulting in a projected market volume of US$19,693.2 million by 2029. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Creams & Body Lotions market in Turkey

The Turkish Creams & Body Lotions eCommerce market is predicted to reach US$903.9 million by 2025 and accounts for 31.5% of the Shower & Bath eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 19.5%, resulting in a projected market volume of US$1,842.8 million by 2029. The Creams & Body Lotions eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Deodorants, Hair Dyes, Other Shower & Bath, and Shampoos.

eCommerce revenue development in the Creams & Body Lotions market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Creams & Body Lotions market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)61.698.694.674.934.630.994.513.0

Market definition

Definition of the Creams & Body Lotions market within the Care Products market

Market definition: Care Products > Personal Care > Shower & Bath > Creams & Body Lotions The category Creams & Body Lotions includes the online trade of creams (e.g. hand ceams, face creams, skincare creams, foot creams) and body lotions. This category does not cover medical creams and lotions. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Creams (e.g. hand ceams, face creams, skincare creams, foot creams)
  • Body Lotions

Out-of-scope

  • Medical creams and lotions

* Not available for the selected country