Food & Personal Care market in Turkey

The Turkish Food & Personal Care eCommerce market is predicted to reach US$1,955.0 million by 2023 and accounts for 8.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.4%, resulting in a projected market volume of US$3,350.8 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Prestige Skin Care market in Turkey

The Turkish Prestige Skin Care eCommerce market is predicted to reach US$25.7 million by 2023 and accounts for 15.7% of the Skin Care eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.9%, resulting in a projected market volume of US$43.2 million by 2027. The Prestige Skin Care eCommerce market is a sub-market of the Skin Care market. Further categories within the Skin Care market are: Body, Face (Skin Care), and Sun Protection.

eCommerce revenue development in the Prestige Skin Care market in Turkey

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV (in US$) 45.1 49.4 12.3 94.8 79.5 79.2 1.4 22.5
CVR (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV: Average Order Value CVR: Conversion Rate

Select sub-market

* Not available for the selected country