Food & Personal Care market in Turkey

Name: eCommerce Market Analytics: Prestige Skin Care eCommerce in Turkey
Creator: ecommerceDB

The Turkish Food & Personal Care eCommerce market is predicted to reach US$1,955.0 million by 2023 and accounts for 8.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.4%, resulting in a projected market volume of US$3,350.8 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Overview
Market development

Market development

eCommerce revenue development in the Prestige Skin Care market in Turkey

The Turkish Prestige Skin Care eCommerce market is predicted to reach US$25.7 million by 2023 and accounts for 15.7% of the Skin Care eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.9%, resulting in a projected market volume of US$43.2 million by 2027. The Prestige Skin Care eCommerce market is a sub-market of the Skin Care market. Further categories within the Skin Care market are: Body, Face (Skin Care), and Sun Protection.

eCommerce revenue development in the Prestige Skin Care market in Turkey

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

	2020	2021	2022	2023	2024	2025	2026	2027
Revenue (in mUS$)	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Growth (in %)	6.2	30.4	68.9	89.0	24.0	68.5	85.0	58.6
AOV (in US$)	45.1	49.4	12.3	94.8	79.5	79.2	1.4	22.5
CVR (in %)	6.2	30.4	68.9	89.0	24.0	68.5	85.0	58.6

AOV: Average Order Value CVR: Conversion Rate

Select sub-market

Food & Personal Care
- Food & Beverages
  - Beverages
    - Alcoholic Drinks
      - Beer
      - Cider, Perry & Rice Wine *
      - Other Alcoholic Drinks *
      - Spirits
      - Wine
    - Hot Drinks
      - Cocoa *
      - Coffee
      - Tea
    - Non-Alcoholic Drinks
      - Bottled Water
      - Juices
      - Other Non-Alcoholic Drinks *
      - Soft Drinks
    - Other Beverages *
  - Food
    - Bread & Cereal Products
      - Bread
      - Breakfast Cereals
      - Other Bread & Cereal Products *
      - Pasta
      - Rice
    - Confectionery & Snacks
      - Confectionery
      - Other Confectionery & Snacks *
      - Snack Food
    - Convenience Food
      - Ready-to-Eat Meals
      - Soups
    - Dairy Products & Eggs
      - Cheese
      - Eggs
      - Milk
      - Other Dairy Products & Eggs *
      - Yogurt
    - Fish & Seafood
    - Fruits & Nuts
      - Fresh Fruits
      - Nuts *
      - Processed & Frozen Fruits
    - Meat
      - Fresh Meat
      - Processed Meat
    - Oils & Fats
      - Butter
      - Edible Oils
      - Margarine *
      - Other Oils & Fats *
    - Sauces & Spices
      - Spices & Culinary Herbs
      - Tomato Ketchup *
    - Spreads & Sweeteners
      - Other Spreads & Sweeteners *
      - Spreads
      - Sweeteners
    - Vegetables
      - Fresh Vegetables
      - Processed & Frozen Vegetables
- Personal Care
  - Beauty Care
  - Body Care
  - Eye Care
    - Contact Lenses
    - Spectacle Lenses
  - Hair Care
  - Health Care
    - Analgesics
    - Cold & Cough Remedies *
    - Digestives & Intestinal Remedies *
    - Hand Sanitizer *
    - Incontinence *
    - Other Health Care
    - Skin Treatment
    - Vitamins & Minerals
  - Household Care
    - Dishwashing Detergents
    - Household Cleaners
    - Household Paper
    - Laundry Care
    - Other Household Care
    - Paper Tissues
    - Polishes, Room Scents & Insecticides
    - Toilet Paper
      - Standard Toilet Paper
      - Wet Toilet Paper *
  - Oral Care
  - Other Personal Care
  - Skin Care

* Not available for the selected country