Global Food & Personal Care market

The global Food & Personal Care eCommerce market is expected to increase over the next years. It is predicted to reach US$982,467.1 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.8%. ecommerceDB considers the following two sub-markets within the Food & Personal Care market: Food & Beverages and Personal Care. Food & Beverages is the largest sub-market and accounts for 59.2% of the global Food & Personal Care market.

Market development

eCommerce revenue development in the global Alcoholic Drinks market

The global Alcoholic Drinks eCommerce market is expected to increase over the next years. It is predicted to reach US$80,454.7 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.7%. The Alcoholic Drinks eCommerce market is a sub-market of the Beverages market and accounts for 34.2% within this market. Further categories within the Beverages market are: Hot Drinks, Non-Alcoholic Drinks, and Other Beverages.

eCommerce revenue development in the global Alcoholic Drinks market

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV (in US$) 30.0 27.5 99.1 9.5 9.0 31.8 72.3 56.1
CVR (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Alcoholic Drinks market within the Food & Personal Care market

Market definition: Food & Personal Care > Food & Beverages > Beverages > Alcoholic Drinks The category Alcoholic Drinks contains the online sale of all alcoholic beverages that are produced by fermentation or distillation. The market is further divided into sub-sub-segments, such as Beer, Spirits, Wine, and Cider, Perry & Rice Wine. Other Alcoholic Drinks includes, among others, hard seltzer and cocktail mixes. Online sales attributable to out-of-home consumption of alcoholic beverages are not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Beer
  • Wine
  • Spirits
  • Cider, perry, and rice wines
  • Hard seltzers

Out-of-scope

  • Non-alcoholic beverages derived from wine or spirits

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