Global Toys, Hobby & DIY market
The global Toys, Hobby & DIY eCommerce market is expected to increase over the next years. It is predicted to reach US$784,200.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.7%. ecommerceDB considers the following four sub-markets within the Toys, Hobby & DIY market: DIY, Garden & Pets, Hobby & Stationery, Toys & Baby, and Sports & Outdoor. DIY, Garden & Pets is the largest sub-market and accounts for 38.9% of the global Toys, Hobby & DIY market.
Market development
eCommerce revenue development in the global DIY, Garden & Pets market
The global DIY, Garden & Pets eCommerce market is expected to increase over the next years. It is predicted to reach US$305,175.5 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.3%. The DIY, Garden & Pets eCommerce market is a sub-market of the Toys, Hobby & DIY market and accounts for 38.9% within this market. Further categories within the Toys, Hobby & DIY market are: Hobby & Stationery, Sports & Outdoor, and Toys & Baby.
eCommerce revenue development in the global DIY, Garden & Pets market
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 25.7 | 43.4 | 9.3 | 16.5 | 0.3 | 6.8 | 41.5 | 95.6 |
| AOV (in US$) | 17.8 | 30.3 | 17.8 | 90.3 | 59.3 | 11.0 | 89.8 | 23.7 |
| CVR (in %) | 25.7 | 43.4 | 9.3 | 16.5 | 0.3 | 6.8 | 41.5 | 95.6 |
Top stores
Top five DIY, Garden & Pets online stores worldwide by net sales 2021
With sales in the global DIY, Garden & Pets market, carvana.com generated a revenue of US$9,851.0 million in 2021, which means it is the leading online store in this market. In second place is chewy.com with a revenue of US$8,890.8 million, followed by amazon.com with a revenue of US$6,026.9 million. Altogether, the top three online stores account for a market share of about 28.1% within the top 100 stores of the given market. The global DIY, Garden & Pets ranking is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market DIY, Garden & Pets.
eCommerce net sales generated in the DIY, Garden & Pets market in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
See further stores
Market definition
Definition of the DIY, Garden & Pets market within the Toys, Hobby & DIY market
Market definition: Toys, Hobby & DIY > DIY, Garden & Pets The category DIY, Garden & Pets includes the commercial online sale of items for the garden (e.g., flowers and plants, garden furniture, BBQ equipment, sun screens, fertilizers, as well as compost and garden tools), pet food and other pet products, as well as do-it-yourself (DIY) tools for handymen and DIY-ers. Building materials and craft supplies are also included in the segment DIY, Garden & Pets. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Garden items (e.g., flowers and plants, garden furniture, sun screens, grills, fertilizers, and garden tools)
- Security supplies and sensors
- Tools and crafting goods
- Pet-related products (e.g., food and toys)
- Car parts
Out-of-scope
- Furniture and appliances
- B2B markets (e.g., Alibaba)
- Resale of used goods (reCommerce)
- Sales between private persons (e.g., Craigslist)
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