The Electronics & Media eCommerce segment is one of the rather mature categories with a total global revenue of US$359.4 billion in 2017.
The online personal care market has a market size of 3 billion dollars and offers its market players room for growth.
In 2016 the German online furniture and homewares market reached a size of€3.7 billion.
The state of eCommerce in Europe’s Top 5 countries is bigger than ever before. What are the biggest countries? Which categories are the biggest online categories?
The German online market for mattresses is booming. One of the reasons is that mattresses have become a lifestyle product in their bedrooms.
The US eCommerce furniture & homeware market reached a market size of US$28.4 billion in 2016, with a growth rate of 19.9% from 2015 to 2016.
The Germans spend more than €200b* per year on food. However, so far only some 0.5% of this revenue is generated online.
