Electronics market in Kenya

The Kenyan Electronics eCommerce market is predicted to reach US$581.5 million by 2023 and accounts for 25.3% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 0.0%, resulting in a projected market volume of US$582.1 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Action Cameras market in Kenya

The Kenyan Action Cameras eCommerce market is predicted to reach US$2.2 million by 2023 and accounts for 8.1% of the Cameras eCommerce market in Kenya. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -20.0%, resulting in a projected market volume of US$0.9 million by 2027. The Action Cameras eCommerce market is a sub-market of the Cameras market. Further categories within the Cameras market are: Camera Lenses, Digital Cameras, and Other Cameras.

eCommerce revenue development in the Action Cameras market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Action Cameras market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 72.5 70.7 95.6 82.6 39.7 57.5 43.0 33.2
AOV (in US$) 0.1 0.8 0.5 0.5 0.9 0.1 0.2 0.1
CVR (in %) 58.6 50.9 39.1 11.5 40.6 87.5 50.0 56.9
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Action Cameras market in Kenya

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Kenyan Action Cameras retail market, the online share is 18.2% and will decrease by an average of 2.0% to 16.8% by 2027.

eCommerce online share of the total Action Cameras market in Kenya

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 58.4% 94.7% 17.1% 79.7% 27.6% 42.7% 70.3% 6.7%

Market definition

Definition of the Action Cameras market within the Electronics market

Market definition: Electronics > Consumer Electronics > Cameras > Action Cameras The category Action Cameras includes the online trade of action cameras (e.g. GoPro, DJI, Insta360). This category does not cover digital cameras, other cameras (e.g. analog cameras, instant cameras, film cameras) or action camera accessories (e.g. mounts and adhesive pads, protective cases and housings, camera straps and harnesses). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Action cameras (e.g. GoPro, DJI, Insta360)

Out-of-scope

  • Digital cameras
  • Other cameras (e.g. analog cameras, instant cameras, film cameras)
  • Action camera accessories (e.g. mounts and adhesive pads, protective cases and housings, camera straps and harnesses)