Electronics market in Kenya
Market development
eCommerce revenue development in the Televisions market in Kenya
The Kenyan Televisions eCommerce market is predicted to reach US$15.3 million by 2024 and accounts for 94.1% of the TV & Video eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.6%, resulting in a projected market volume of US$20.4 million by 2028. The Televisions eCommerce market is a sub-market of the TV & Video market. Further categories within the TV & Video market are: Media Boxes & Sticks, and Other TV & Video.
eCommerce revenue development in the Televisions market in Kenya
eCommerce revenue growth in the Televisions market in Kenya
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 45.5 | 10.1 | 79.0 | 35.7 | 80.9 | 24.0 | 54.3 | 73.5 |
Market definition
Definition of the Televisions market within the Electronics market
Market definition: Electronics > Consumer Electronics > TV & Video > Televisions The category Televisions includes the online trade of TVs (e.g. lcd, led, oled, qled, plasma, smart TVs). This category does not cover projectors and screens, tv accessories (e.g. wall mounts, tv stands, remote controls) or game consoles. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- TVs (e.g. LCD, LED, OLED, QLED, Plasma, Smart TVs)
Out-of-scope
- Projectors and screens
- TV accessories (e.g. wall mounts, TV stands, remote controls)
- Game consoles
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