Electronics market in Kenya

Market development

eCommerce revenue development in the Other Consumer Electronics market in Kenya

The Kenyan Other Consumer Electronics eCommerce market is predicted to reach US$1.3 million by 2024 and accounts for 1.0% of the Consumer Electronics eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.2%, resulting in a projected market volume of US$1.7 million by 2028. The Other Consumer Electronics eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Audio, Cameras, Computing, Fitness Trackers, Game Consoles, Printers & Scanners, TV & Video, and Telecommunications.

eCommerce revenue development in the Other Consumer Electronics market in Kenya

in million US$

eCommerce revenue growth in the Other Consumer Electronics market in Kenya

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)16.325.691.810.40.377.735.765.2

Online share

eCommerce online share of the total Other Consumer Electronics market in Kenya

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Kenyan Other Consumer Electronics retail market, the online share is 33.4% and will decrease by an average of 38.8% to 4.7% by 2027.

eCommerce online share of the total Other Consumer Electronics market in Kenya

in %
20202021202220232024202520262027
Online share (in %)94.8%59.0%67.0%61.8%79.4%45.5%60.1%2.1%

Market definition

Definition of the Other Consumer Electronics market within the Electronics market

Market definition: Electronics > Consumer Electronics > Other Consumer Electronics The category Other Consumer Electronics includes the online trade of mp3 players, projectors, batteries, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • MP3 players
  • Projectors
  • Batteries
  • Alkalines
  • Augmented reality devices
  • Video doorbell