Electronics market in Kenya

The Kenyan Electronics eCommerce market is predicted to reach US$185.2 million by 2024 and accounts for 24.3% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.5%, resulting in a projected market volume of US$266.6 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Monthly revenues

Monthly eCommerce revenues in the Kenyan Consumer Electronics market

The monthly eCommerce revenue of the Kenyan Consumer Electronics market was US$13 million in November 2024. This refers to a growth of 13.2% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.1% of the total 2024 revenue of the Kenyan Consumer Electronics market and the lowest in September 2024 with 7.4% of the total 2024 revenue.

Revenue Last Month

US$12.7m

The eCommerce revenue grew by 13.2% from October 2024 to November 2024.

11-2024+13.2%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)98.621.715.850.814.49.26.086.074.199.954.515.2

Market development

eCommerce revenue development in the Consumer Electronics market in Kenya

The Kenyan Consumer Electronics eCommerce market is predicted to reach US$126.0 million by 2024 and accounts for 68.0% of the Electronics eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.5%, resulting in a projected market volume of US$174.7 million by 2028. The Consumer Electronics eCommerce market is a sub-market of the Electronics market. Further categories within the Electronics market are: Electrical Appliances.

eCommerce revenue development in the Consumer Electronics market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Consumer Electronics market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)91.359.960.063.614.840.58.020.7

Top stores

Top five Consumer Electronics online stores in Kenya by net sales 2023

With sales in the Kenyan Consumer Electronics market, phoneplacekenya.com generated a revenue of US$4.9 million in 2023, which means it is the leading online store in this market. The Consumer Electronics ranking of Kenya is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Consumer Electronics market in Kenya in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Consumer Electronics Kenya - Consumer Electronics Kenya - All Categories

Market definition

Definition of the Consumer Electronics market within the Electronics market

Market definition: Electronics > Consumer Electronics The category Consumer Electronics includes the online trade of computers, TVs, smartphones, and more. Online stores dedicated to the sale of household appliances, personal care appliances or mobile contracts and tariffs are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Computers
  • TVs
  • Smartphones
  • Cameras
  • Headphones
  • Loudspeakers
  • Printers
  • Scanners
  • Game Consoles
  • Wearables

Out-of-scope

  • Household appliances
  • Personal care appliances
  • Mobile contracts and tariffs
  • Set-up and installation services
  • Software

Select sub-category

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