Electronics market in Kenya

The Kenyan Electronics eCommerce market is predicted to reach US$160.2 million by 2024 and accounts for 24.1% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.6%, resulting in a projected market volume of US$231.5 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Game Console Accessories market in Kenya

The Kenyan Game Console Accessories eCommerce market is predicted to reach US$0.5 million by 2024 and accounts for 19.8% of the Game Consoles eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.6%, resulting in a projected market volume of US$0.7 million by 2028. The Game Console Accessories eCommerce market is a sub-market of the Game Consoles market. Further categories within the Game Consoles market are: Game Console Devices.

eCommerce revenue development in the Game Console Accessories market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Game Console Accessories market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)74.440.912.218.253.471.463.229.8

Market definition

Definition of the Game Console Accessories market within the Electronics market

Market definition: Electronics > Consumer Electronics > Game Consoles > Game Console Accessories The category Game Console Accessories includes the online trade of controllers, racing wheels, seagate game drive, and more. This category does not cover headsets and gaming headphones and game media and software (e.g. physical game discs, digital game downloads, game subscription services). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Controllers
  • Racing wheels
  • Seagate game drive
  • Virtual reality (VR) devices
  • Console skins and cases
  • Console mounts and stands
  • Power and connectivity accessories

Out-of-scope

  • Headsets and gaming headphones
  • Game media and software (e.g. physical game discs, digital game downloads, game subscription services)

Market comparison

The Kenyan Game Console Accessories market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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