Electronics market in Kenya

The Kenyan Electronics eCommerce market is predicted to reach US$193.3 million by 2024 and accounts for 24.1% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.6%, resulting in a projected market volume of US$279.1 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Cookers & Ovens market in Kenya

The Kenyan Cookers & Ovens eCommerce market is predicted to reach US$7.0 million by 2024 and accounts for 12.7% of the Household Appliances eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.5%, resulting in a projected market volume of US$9.7 million by 2028. The Cookers & Ovens eCommerce market is a sub-market of the Household Appliances market. Further categories within the Household Appliances market are: Dishwashers, Other Household Appliances, Refrigerators, Small Kitchen Appliances, Vacuum Cleaners, and Washing Machines.

eCommerce revenue development in the Cookers & Ovens market in Kenya

in million US$

eCommerce revenue growth in the Cookers & Ovens market in Kenya

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 71.0 90.4 23.1 49.1 84.6 74.2 78.1 49.5

Online share

eCommerce online share of the total Cookers & Ovens market in Kenya

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Kenyan Cookers & Ovens retail market, the online share is 36.1% and will increase by an average of 9.7% to 52.2% by 2028.

eCommerce online share of the total Cookers & Ovens market in Kenya

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 54.2% 97.2% 55.2% 29.6% 18.6% 13.7% 81.8% 70.5%

Market definition

Definition of the Cookers & Ovens market within the Electronics market

Market definition: Electronics > Electrical Appliances > Household Appliances > Cookers & Ovens The category Cookers & Ovens includes the online trade of gas ovens, electric ovens, double ovens, and more. This category does not cover range hoods and outdoor cooking appliances (e.g. grills, smokers, outdoor ovens). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Gas ovens
  • Electric ovens
  • Double ovens
  • Freestanding cookers
  • Built-in cookers
  • Cooking tops (e.g. ceran cooktops, induction cooktops)

Out-of-scope

  • Range hoods
  • Outdoor cooking appliances (e.g. grills, smokers, outdoor ovens)