Electronics market in Kenya
The Kenyan Electronics eCommerce market is predicted to reach US$160.2 million by 2024 and accounts for 24.1% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.6%, resulting in a projected market volume of US$231.5 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Tablets market in Kenya
The Kenyan Tablets eCommerce market is predicted to reach US$3.1 million by 2024 and accounts for 14.7% of the Computing eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.6%, resulting in a projected market volume of US$4.0 million by 2028. The Tablets eCommerce market is a sub-market of the Computing market. Further categories within the Computing market are: Desktop PCs, Monitors, Notebooks & Laptops, and Other Computing.
eCommerce revenue development in the Tablets market in Kenya
eCommerce revenue growth in the Tablets market in Kenya
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 63.9 | 55.7 | 45.3 | 62.3 | 2.8 | 70.1 | 47.9 | 15.2 |
Market definition
Definition of the Tablets market within the Electronics market
Market definition: Electronics > Consumer Electronics > Computing > Tablets The category Tablets includes the online trade of tablets (e.g. ipad, samsung galaxy tab, lg optimus pad), kids' tablets, gaming tablets, and more. This category does not cover 2-in-1 convertible tablets and tablet accessories (e.g. cases, screen protectors, stylus pens, keyboards, chargers, docking stations). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Tablets (e.g. iPad, Samsung Galaxy Tab, LG Optimus Pad)
- Kids' tablets
- Gaming tablets
- eBook readers
Out-of-scope
- 2-in-1 convertible tablets
- Tablet accessories (e.g. cases, screen protectors, stylus pens, keyboards, chargers, docking stations)
Market comparison
The Kenyan Tablets market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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