Electronics & Media market in Kenya
The Kenyan Electronics & Media eCommerce market is predicted to reach US$1,271.6 million by 2023 and accounts for 39.3% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.1%, resulting in a projected market volume of US$1,673.8 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.
Market development
eCommerce revenue development in the Mobile Phones market in Kenya
The Kenyan Mobile Phones eCommerce market is predicted to reach US$342.1 million by 2023 and accounts for 98.3% of the Telephony eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.1%, resulting in a projected market volume of US$484.9 million by 2027. The Mobile Phones eCommerce market is a sub-market of the Telephony market. Further categories within the Telephony market are: Landline Phones.
eCommerce revenue development in the Mobile Phones market in Kenya
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 65.6 | 69.2 | 24.1 | 54.6 | 90.2 | 5.9 | 76.7 | 32.0 |
| AOV (in US$) | 94.3 | 25.9 | 86.5 | 48.3 | 97.8 | 6.0 | 3.0 | 74.4 |
| CVR (in %) | 65.6 | 69.2 | 24.1 | 54.6 | 90.2 | 5.9 | 76.7 | 32.0 |
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