Electronics market in Kenya

The Kenyan Electronics eCommerce market is predicted to reach US$206.9 million by 2025 and accounts for 23.4% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 8.1%, resulting in a projected market volume of US$282.8 million by 2029. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Smartphones market in Kenya

The Kenyan Smartphones eCommerce market is predicted to reach US$53.7 million by 2025 and accounts for 90.8% of the Telecommunications eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 7.8%, resulting in a projected market volume of US$72.6 million by 2029. The Smartphones eCommerce market is a sub-market of the Telecommunications market. Further categories within the Telecommunications market are: Other Telecommunications, and Smartwatches.

eCommerce revenue development in the Smartphones market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Smartphones market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)54.041.93.981.765.319.213.257.0

Market definition

Definition of the Smartphones market within the Electronics market

Market definition: Electronics > Consumer Electronics > Telecommunications > Smartphones The category Smartphones includes the online trade of smartphone devices (e.g. iphone, samsung galaxy, xiaomi redmi) and smartphone cases and accessories (e.g. phone cases and covers, screen protectors). This category does not cover phones (e.g. landline phones, cordless phones, fritz phones) and fitness trackers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Smartphone devices (e.g. iPhone, Samsung Galaxy, Xiaomi Redmi)
  • Smartphone cases and accessories (e.g. phone cases and covers, screen protectors)

Out-of-scope

  • Phones (e.g. landline phones, cordless phones, fritz phones)
  • Fitness trackers

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