Electronics & Media market in Kenya

The Kenyan Electronics & Media eCommerce market is predicted to reach US$1,271.6 million by 2023 and accounts for 39.3% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.1%, resulting in a projected market volume of US$1,673.8 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.

Market development

eCommerce revenue development in the Mobile Phones market in Kenya

The Kenyan Mobile Phones eCommerce market is predicted to reach US$342.1 million by 2023 and accounts for 98.3% of the Telephony eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.1%, resulting in a projected market volume of US$484.9 million by 2027. The Mobile Phones eCommerce market is a sub-market of the Telephony market. Further categories within the Telephony market are: Landline Phones.

eCommerce revenue development in the Mobile Phones market in Kenya

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 65.6 69.2 24.1 54.6 90.2 5.9 76.7 32.0
AOV (in US$) 94.3 25.9 86.5 48.3 97.8 6.0 3.0 74.4
CVR (in %) 65.6 69.2 24.1 54.6 90.2 5.9 76.7 32.0
AOV: Average Order Value CVR: Conversion Rate